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Utilising Facebook Ads to raise awareness and increase subscribers for an International Organization – UNHCR

9. 2. 2018 | Tasos Veliadis

Τhe challenge The refugee crisis may often be a phenomenon that is easily forgotten, however, the crisis is real, standing beside us. Especially in Greece, there is a large group of people that still ignores what UNHCR really...

Case studies

Creating awareness and increasing sales with Instagram Stories

7. 2. 2018 | Erik Theelen

BALR. an international luxury lifestyle brand founded by professional football players and internet entrepreneurs wanted to raise awareness for their brand and increase sales on both Black Friday and Cyber Monday. The twist?...

Facebook News / Tutorials

Find out what works for your business with Facebook’s Test and Learn

30. 1. 2018 | Renata Ekine

Going through your Facebook ad Reports and trying to analyse the performance of their campaign is key to optimising their performance. More often than not, you may notice patterns, form a hypothesis and make an educated guess of...

Tutorials

5 golden tips for great Facebook Video Ads

30. 1. 2018 | Lukáš Krejča

If you are on Facebook and follow the trends, you need to be creating videos to reach your audiences on Facebook. You can utilise Facebook's video ads to raise awareness for your brand, showcase your product and highlight...

Tutorials

Creating the Facebook strategy that will engage your audience this Valentine’s day

29. 1. 2018 | Renata Ekine

Valentine's day, the first big consumer holiday of 2018, is just around the corner. How can your business capitalise on the discussion, statistics and historical data to help create a Facebook strategy that will help them fall in...

Tutorials

The ultimate guide to giving your partner Facebook Agency access to all your Facebook assets

22. 1. 2018 | Renata Ekine

Although working with a Facebook agency means that you tap into their experience in order to take your Facebook ads to the next level there is on thing that needs to be done from the client's side and, to be honest, can be...

Tutorials

Here’s how to find out what your competitors are doing on Facebook.

17. 1. 2018 | MICHAELA LUŇÁČKOVÁ

When it comes to competition, you always have to be one step ahead, if you want to be successful in your field. This rule is applicable for Facebook as well. Everyone in this world wants to know the strategy of his “enemy” -...

Tutorials

Showcasing your Services with a service section on your Facebook Pages

15. 1. 2018 | Renata Ekine

Not all businesses are product based (e-commerce). But like them, service-based businesses need to showcase their services in the place where their customers are; Facebook. In a previous tutorial I showed businesses selling...

Tutorials

No Website? use the Shop Section on your Facebook Page!

9. 1. 2018 | Renata Ekine

In these modern times we live in, owning a website is a no-brainer. Although many have spoken about the importance of owning a website, in this article I will illustrate that this is not the case as you can take advantage of...

Tutorials

Creating Google Data Studio reports with the ease of Supermetrics

5. 1. 2018 | Renata Ekine

PPC marketers using Google Data Studio to create reports for their marketing campaigns can take advantage of third-party connectors such Supermetrics to automate reporting and monitoring of their Facebook...

Tutorials

How to set up and get started with a Facebook Business Manager account

3. 1. 2018 | Renata Ekine

Facebook provides all advertisers with the ability to organise and manage all of your business' assets such as Facebook Page, Instagram Business Profile, Ad Account(s) and people who manage them, in one central place - Business...

Tutorials

How to debug App events and why it is important?

29. 12. 2017 | Parul Mehta

We have been noticing the evolution of Facebook with time. There was a time when Pixel Implementation on the website used to be a tedious task and advertisers had lesser visibility on the ways to identify the problems and it was...

Facebook News

An all new catalogue manager will soon be available to all Facebook marketers

23. 12. 2017 | Renata Ekine

Catalogue manager, a powerful tool for all advertisers that work with Dynamic Ads gets a long-awaited update with more capabilities and an easy to navigate user interface. As a Facebook ads advertiser working with product...

Case studies

Getting more in-app purchases with value optimization

21. 12. 2017 | Hana Šťavíková

When managing your campaigns, you might have already noticed a new feature on the ad set level – value optimization (or so called ROAS – Return on Ad Spend). As the title suggests, this feature promises to target people who...

Facebook News

Pages will soon experience even lower reach due to engagement baiting

20. 12. 2017 | Renata Ekine

Facebook has recently identified a new kind of spam; Engagement baiting and now they are on a mission to eliminate it form their platform. Over the past few months many posts have surfaced that had asked you to engage with a...