Hana Šťavíková

When managing your campaigns, you might have already noticed a new feature on the ad set level – value optimization (or so called ROAS – Return on Ad Spend). As the title suggests, this feature promises to target people who...

Facebook News / Tutorials

Facebook Offer – an interesting ad format with useful features

14. 8. 2017 | Hana Šťavíková

Facebook Offer is an ad format that is not widely used yet. However, we do believe that it is worth trying since it can be optimized for traffic or conversions. In this article, I will show you how to set up a campaign using...

Tutorials

How not to get your ads disapproved by Facebook

3. 8. 2017 | Hana Šťavíková

I bet everyone who has managed Facebook Ads had to deal with disapproved ads at least once. Or, in a better case, with those that took too much time to get approved. As you certainly know, Facebook algorithms reject all ads that...