Tutorials

How to build engagement on Facebook in 2019

18. 6. 2019 | Szymon Szott

Every year new strategies come into play in social media. There is nothing surprising about that - the recipients/users and their expectations change, and marketers need to adjust accordingly. Are you interested in how to build...

Facebook News

Which topics are popular on Facebook Watch?

18. 6. 2019 | Martina Frascona 'Sochurkova

Facebook has published a report where it analyses six popular topics on Watch for March 2019. Popular topics spark more discussions, conversations, sharing and engagement. A trend overview can advise merchants on which direction...

Tutorials

How to target affluent people with Facebook ads

17. 6. 2019 | Filip Błajet

In some campaigns, especially for luxurious and high-priced products, we want to advertise to well-off people who can afford considerable expenses. Which targeting criteria should we use to maximize the target audience reach...

Facebook News / Tutorials

Facebook has launched a developer forum

17. 6. 2019 | Martina Frascona 'Sochurkova

Facebook has introduced a new forum for developers. The aim is to exchange experiences and discuss technical issues. Facebook wants developers to be active in the forum, have discussions, and help each other. Forum main panel On...

Facebook News

Facebook adds new rating parameters into pages and groups algorithm

17. 6. 2019 | Martina Frascona 'Sochurkova

In May, Facebook updated its algorithm, stating that it would make content from our close friends more visible and limit the reach of clickbait. Now they are adding other new rating factors, which this time are related to...

Tutorials

How to set up Reach and Frequency campaigns on Facebook

6. 6. 2019 | Nikola Stankovičová

Facebook has enabled qualified ad accounts to use another ad buying type that is reach and frequency. Facebook has been working on this function for quite a long time and is still improving its featuers. If your ad account is...

Facebook News

Mobile app developers can verify users via WhatsApp

5. 6. 2019 | Martina Frascona 'Sochurkova

Facebook has released a new SDK that will allow mobile application developers to implement WhatsApp authentication into an Account Kit for iOs and Android. For users, this means that they will be able to receive all verification...

Facebook News

Facebook will stop blocking some blockchain ads

4. 6. 2019 | Martina Frascona 'Sochurkova

Facebook has reassessed the strict prohibition of ads that are focused on blockchain issues. It will now allow campaigns oriented towards industry, education and cryptocurrency news. This type of ad will not require Facebook's...

Facebook News

Facebook is on the lookout for misinformation on Instagram with the help of its moderators

31. 5. 2019 | Martina Frascona 'Sochurkova

Instagram will limit the reach of misleading posts in collaboration with specialized organizations that identify false messages. The spread of false and misleading information is a common problem for all social networks....

Facebook News

Facebook changes the ranking of videos to favor original content

30. 5. 2019 | Martina Frascona 'Sochurkova

Facebook wants to support video creators by helping them build audiences and offer better video content on the platform. For this reason, it will change the way videos are sorted in their algorithm IN the coming months. At the...

Facebook News

Instagram modifies its rules for banning accounts

30. 5. 2019 | Martina Frascona 'Sochurkova

Instagram has started making changes to the conditions that will define when an account is to be removed from the platform. The aim is to better formulate guidelines, make the community safer and reduce possible violations as...

Tutorials

How To Utilize Facebook Stories To Market Your Business Brand

30. 5. 2019 | Stella Lincoln

On March 27th, 2017, Facebook launched a fantastic feature, ‘Facebook Stories’. Just like Instagram stories, it is a user-generated visual. It includes photos and videos and is generally focused around the Facebook in-app...

Facebook News

Facebook will introduce new terms and conditions globally

30. 5. 2019 | Martina Frascona 'Sochurkova

Facebook has agreed with EU legislators and consumer authorities to change its general terms by the end of June 2019. The goal is to better inform users about how Facebook works, what data it collects and how data is...

Facebook News

Facebook is testing a new Instagram Creator Studio

29. 5. 2019 | Martina Frascona 'Sochurkova

Last year Facebook launched Creator Studio, which will soon be added to Instagram. The new feature is in the process of being tested and is available to a limited number of users. In Facebook Creator Studio you will see a...

Facebook News

Facebook presents new tools for small businesses

28. 5. 2019 | Martina Frascona 'Sochurkova

Small businesses often do not have the time, knowledge or financial resources to effectively use social networks. Facebook has decided to support small companies and to create several new features to help them promote their...