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Have you ever come across the English abbreviation UGC or User-Generated Content? It’s a type of content in which you or your brand are mentioned and which was created by users - your followers, fans, and customers themselves...

Facebook News

Instagram strengthens the fight against bullying and misinformation

3. 3. 2020 | Martina Frascona 'Sochurkova

For the past few years, both Facebook and Instagram have been working to make their platforms a safe environment, using both technology and manual controls to prevent fake news, misinformation, bullying and other behavior that...

Facebook News

Oculus Quest and its revolutionary new feature

2. 3. 2020 | Martina Frascona 'Sochurkova

Oculus reported last year that it would be possible to involve both hands and fingers in VR. They are now adding a free update to your Oculus Quest, and if you use the v12 version, you can control the menu with your hands...

Facebook News

Users get more control over displaying of ads based on Custom Audiences

21. 2. 2020 | Martina Frascona 'Sochurkova

Users are getting even more control over why they see the ad. After releasing a series of tools that are now available, Facebook is adding a new overview of how advertisers use your data. You can then determine if your data can...

Facebook News

Instagram adds a map sticker to Stories

20. 2. 2020 | Martina Frascona 'Sochurkova

Instagram has started developing a new map sticker for Stories. This will show in your Instagram Stories where you are in the world. This will be a new way of visual presenting your travels in Stories. In a test version,...

Facebook News

Instagram brings Direct messages to the web

19. 2. 2020 | Martina Frascona 'Sochurkova

Instagram is introducing Direct Messages into its web interface. They’re answering the requests of users who missed being able to send and receive private messages via the web application. Previously, you could only...

Facebook News

Facebook adds a new “Page Management History” tab to your settings

18. 2. 2020 | Martina Frascona 'Sochurkova

If more than one user has access to your Facebook page, you will be able to review the management and setup steps. Facebook wants to give all administrators a better overview of what others are doing with their Facebook page. ...

Facebook News

Facebook gives users more control over political advertising

17. 2. 2020 | Martina Frascona 'Sochurkova

Political advertising is generally a widely debated topic, especially on social networks. In connection with the elections, Facebook will introduce new functionalities that will allow users to decide how many political ads they...

Facebook News

Brand Collabs Manager to include Instagram creators

17. 2. 2020 | Martina Frascona 'Sochurkova

Influencer marketing is booming, as one recent study reports. And it will continue to play a big role in 2020 - especially on Instagram. Therefore, Facebook is looking for new ways to simplify the work of brands and influencers...

Case studies

Upgrading campaign strategy thanks to multi-cell conversion lift

15. 2. 2020 | Nikol Chmelickova

This e-commerce platform used a multi-cell conversion lift to identify the best acquisition strategy and generated 190% lift in conversions. Their story Ecommerce technology accessible to all merchants Ecwid, an...

Facebook News

Facebook wants to add music videos to the Watch platform

11. 2. 2020 | Martina Frascona 'Sochurkova

Last year, Facebook was very intensely engaged in developing video opportunities, and this will not change in 2020. This is evidenced by the current negotiations on new licensing agreements with major music companies such as...

Facebook News

Instagram presents new Boomerang effects and layout template

10. 2. 2020 | Martina Frascona 'Sochurkova

Instagram introduced several innovations that once again bring a little creativity and fun to the platform. Have you tried the new Boomerang modes and the new layout in Instagram Stories? If not, we will briefly introduce them...

Facebook News

The power of influencer marketing on Instagram is growing

10. 2. 2020 | Martina Frascona 'Sochurkova

Klear has released a new report on how Instagram marketing is doing on Instagram. They analyzed over 3 million collaborative posts and uncovered key trends and facts. Let's take a look. The data shows that influencer...

Facebook News

Facebook will send notifications of logging into third-party applications

7. 2. 2020 | Martina Frascona 'Sochurkova

Many third-party applications and websites offer the option to sign in through your Facebook account. This type of registration is fast and easy, but we often lose track of how many applications we have logged in this way....

Facebook News

Facebook has launched new tools for nonprofit organizations

4. 2. 2020 | Martina Frascona 'Sochurkova

Facebook has added three new tools to support NGO fundraising on all of its platforms. There will be a new Instagram donation button and a special Facebook Stories sticker. The fact that Facebook is a fundraising-friendly...