Nikol Chmelickova

This e-commerce platform used a multi-cell conversion lift to identify the best acquisition strategy and generated 190% lift in conversions. Their story Ecommerce technology accessible to all merchants Ecwid, an...

Tutorials

How to use the reports available in Facebook Business Manager

2. 12. 2019 | Nikol Chmelickova

A few months ago, we published an article covering the benefits of Facebook Attribution tool. We pick up from there and bring you more tips on how to fully utilise all the valuable insights and reports that are available for...

Tutorials

Measure your brand’s impact with a Facebook brand-lift study

1. 10. 2019 | Nikol Chmelickova

All companies dream of building a strong brand that will resonate with their customers and will evoke quality products or professional services. How to find out how people perceive your brand and how to measure the impact of...

Tutorials

How Dynamic Language Optimization can improve your international campaigns

21. 8. 2019 | Nikol Chmelickova

Dynamic Language Optimization (DLO) is a Facebook feature that enables you to target international markets with your campaigns. Powered by Facebook’s algorithm and ML, the DLO functionality enables you to precisely show ads...

Tutorials

How and why to use Facebook’s Journey Reports in Facebook Analytics

23. 7. 2018 | Nikol Chmelickova

If you want to have a detailed insight into your Facebook customers' buying behaviour, and if it's important for you to know which channels your clients go through before they convert, try browsing omnichannel reports. This is a...