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Facebook is testing the interconnection between company loyalty programs and their customers on the platform. Facebook has recently launched a new pilot program that effectively links a user's brand loyalty activities to their...

Facebook News

Facebook introduces a new option for creating 3D photos

20. 5. 2020 | Martina Frascona 'Sochurkova

Do you like 3D images, but don't have a smartphone that can create them? Facebook has come out with a new feature that will convert any static 2D image into a 3D photo simulation. So far, sharing 3D photos on Facebook has been...

Crisis management / Facebook News

Facebook has released new crisis survival guides for retail and e-commerce

18. 5. 2020 | Martina Frascona 'Sochurkova

As the coronavirus situation continues, the buying behavior of users is changing. Businesses must keep pace with all this and adjust their processes to avoid losing customers or revenue. Facebook is trying to help businesses and...

Crisis management / Facebook News

Location data sharing, new tools for groups and support for small businesses during the pandemic

4. 5. 2020 | Martina Frascona 'Sochurkova

Facebook has begun providing location data to health authorities to help monitor human movements and the spread of COVID-19. Facebook also developed a set of tools for groups to better share important information about the...

Crisis management / Facebook News

Facebook lowers video quality and introduces additional coronavirus-related measures

10. 4. 2020 | Martina Frascona 'Sochurkova

Currently, the quarantines and limitations that have come with the spread of COVID-19 mean that people are online more often, and the Internet is struggling with a lot of congestion. Facebook, therefore, decided to lighten and...

Facebook News

Facebook is testing new post filtering in News Feed

9. 4. 2020 | Martina Frascona 'Sochurkova

Since Facebook changed the display of posts in the feed from chronological to algorithmic, it's been hard to see all the content from your friends, pages, and groups you follow. For some users, this way of viewing might be a bit...

Crisis management / Facebook News

Facebook is introducing a Business Resource Hub and a grant program for small businesses affected by the coronavirus crisis

26. 3. 2020 | Martina Frascona 'Sochurkova

A few days ago, we informed you about how Facebook began implementing measures to fight misinformation about the coronavirus and banned medical face mask ads. With the rapid development of the situation, Facebook is offering...

Facebook News

Facebook has updated its account privacy checkup

12. 3. 2020 | Martina Frascona 'Sochurkova

If you see a new privacy check on Facebook, don't be alarmed. This is an enhancement tool that will guide you through four important steps in protecting your privacy. Facebook started displaying it to all users in...

Facebook News

Facebook has launched new tools for nonprofit organizations

4. 2. 2020 | Martina Frascona 'Sochurkova

Facebook has added three new tools to support NGO fundraising on all of its platforms. There will be a new Instagram donation button and a special Facebook Stories sticker. The fact that Facebook is a fundraising-friendly...

Facebook News

Facebook uses location from ads for Lookalike audiences

3. 2. 2020 | Martina Frascona 'Sochurkova

You'll now be able to automatically use locations from your ad sets to create Lookalike audiences. This eliminates the extra step you had to take in the targeting setup process. Facebook is testing the removal of the...

Facebook News

Facebook and Instagram – Trends and Predictions for 2020

7. 1. 2020 | Martina Frascona 'Sochurkova

The new year is here, and many experts are commenting on what news and trends await us on Facebook platforms in 2020 and which directions its new tools are likely to take. Most of the forecasts for 2019 were accurate, so we...

Facebook News

Facebook and Instagram are trying to bring young people closer to their platforms

20. 12. 2019 | Martina Frascona 'Sochurkova

Facebook and Instagram platforms would like to get closer to young users, with whom Facebook has just started to lose popularity. But social networks are aware of the potential of adolescents and wants to bring them more...

Facebook News

AR, VR, AI – big trends for the future

8. 10. 2019 | Martina Frascona 'Sochurkova

Facebook has been focusing on the development of new tools in the field of artificial intelligence, augmented reality and virtual reality in recent years and is investing a large amount in this area. Facebook also devoted a...

Facebook News

Facebook will edit the names of Instagram and WhatsApp

24. 9. 2019 | Martina Frascona 'Sochurkova

Facebook plans to add their name to Instagram and WhatsApp to make it clear that these are companies under their wing. Fear not! No drastic rebranding awaits us. Instagram will be called “Instagram from Facebook” and...

Facebook News

Facebook adds Slideshow to Stories

2. 9. 2019 | Martina Frascona 'Sochurkova

Users of iOS mobile devices will see the new feature soon. Facebook will offer them the opportunity to create Stories in their favorite Slideshow format. Before the summer holiday, Facebook came up with a few new features for...

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