Facebook will edit the names of Instagram and WhatsApp

24. 9. 2019

Facebook plans to add their name to Instagram and WhatsApp to make it clear that these are companies under their wing.

Fear not! No drastic rebranding awaits us. Instagram will be called “Instagram from Facebook” and WhatsApp will be called “WhatsApp from Facebook”.

Facebook has been editing app names for several reasons. Above all, however, Facebook wants the two companies they bought a few years ago (Instagram in 2012 for $ 1 billion and WhatsApp in 2014 for $ 19 billion) to bear the name of their parent company in the name, making it clear to their users.

The goal of Facebook is to gradually unite all their projects under a common brand. Similarly, they have already done so with the Workplace platform, which is officially called “Workplace by Facebook”.

New mobile app names will appear on the Google Play and App Store lists, as will the apps themselves. It is not yet clear exactly when the change will take place.

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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