Facebook and Instagram are trying to bring young people closer to their platforms

Facebook and Instagram platforms would like to get closer to young users, with whom Facebook has just started to lose popularity. But social networks are aware of the potential of adolescents and wants to bring them more fun.

Whale

The first news Facebook is currently testing in Canada is the creation of so-called memes. Whale allows users to create images that they can edit using simplified templates and tools. You can add text, special effects, emojis and various filters to your memes.

The resulting image can be saved and shared on various social networks. The application was developed by a company that is part of an experimental division of Facebook.

Reels

The second innovation concerns Instagram, which is preparing a tool similar to the application Tik Tok. It will be called Reels and will allow users to create short videos and edit them with special effects. They will have a Facebook music library and many functions for playing, adjusting video speed or transitioning between scenes.

Instagram said that the new tool will be available in the Stories camera. Brazilian users will be the first to use this new creation. Eventually, Instagram will introduce the new feature to other countries.

Martina Frascona 'Sochurkova

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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