AR, VR, AI – big trends for the future

8. 10. 2019

Facebook has been focusing on the development of new tools in the field of artificial intelligence, augmented reality and virtual reality in recent years and is investing a large amount in this area. Facebook also devoted a separate section of this year’s F8 conference to this topic. It operates five VR, AR and AI research facilities around the world. This is a very large area, but it is a promising trend for the future. Facebook wants to use the AR, VR and AI tools to create an appealing environment, not only for developers, but also for users and brands.

AR – Augmented reality

The history of augmented reality on Facebook dates back to 2017, when AR Studio was created, allowing users to create filters, animated images and other effects for photos, videos, group calls and live streaming. You can also find AR in the field of games. AR is able to combine the virtual and the real world together with special effects and tricks.

Developers aim to provide users with more experience in content creation and connect users with AR. However, Facebook would like to introduce AR elements into its advertising platforms. Facebook conducted the first tests as early as 2018, where users could try face-to-face sunglasses through selected brands such as Michael Kors – all thanks to AR technology. If Facebook continues to develop AR geared towards corporate accounts, marketers will have very attractive tools available in the future.

For more information on AR visit the section Facebook Developers – Augmented Reality.

VR – Virtual Reality

Virtual reality fully immerses users in 3D virtual environments. Thanks to advanced hardware technologies, VR allows you to explore new worlds and places and experience new situations. Facebook sees great potential in VR in changing the way you work, learn, play and communicate. With VR, you can explore the universe, travel through history or connect with friends. Facebook is also working very intensively with various research institutions, schools and libraries to better understand how the VR can have a positive impact on learning.

The VR is a very interesting and controversial area, which is also frequently criticized. Connecting VR with the commercial world could be an extraordinary combination and could bring new opportunities for users and businesses.

Facebook also has several proprietary VR technology products.

For more information, visit Facebook Developers – Virtual Reality.

Introducing the New Oculus for Business

At F8 2019, Oculus introduced the new Oculus for Business, an enterprise solution designed to streamline and expand virtual reality in the workplace.

Zveřejnil(a) Oculus dne Pondělí 29. dubna 2019

AI – Artificial Intelligence

Facebook has been working intensively on the development of artificial intelligence technologies for the needs of its platforms since 2013 and is using them in two ways. The first is security and content control, where it seeks to protect users. With the help of AI bots, Facebook is able to detect dangerous content.

Furthermore, Facebook is trying to use the potential of AI to bring users comfort and added value. Thanks to artificial intelligence, even blind users will be able to use Facebook and thus be connected with friends. AI technology and their screen readers add text captions to photos that blind users can listen to as audio.

For more information, visit Facebook Developer – Artificial Intelligence.

Teaching machines to see and understand

Facebook's AI team is working to build smart systems that can enhance people's lives. Watch this video to learn about how we're approaching AI research and the impact this work is already having.

Zveřejnil(a) Facebook Engineering dne Úterý 3. listopadu 2015
I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.


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