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Contests can be an effective way to increase a brand's awareness on social media. When conducting a competition, you should remember that there are certain rules that should be followed so that it will bring the intended...

Facebook News / Tutorials

How to properly secure your Facebook account

6. 8. 2019 | Martina Frascona 'Sochurkova

Every Facebook user should not forget to properly set up all account security measures and respect login policies. This is important not only because of the personal information the profile contains, but especially if you use...

Facebook News / Tutorials

How to secure your Instagram account

6. 8. 2019 | Martina Frascona 'Sochurkova

As with Facebook and Instagram, you should respect the basic rules of proper account security, not only to protect your personal information, but especially if you have access to your clients' corporate accounts. Secure...

Facebook News

Get your Christmas Facebook campaigns ready now!

30. 7. 2019 | Martina Frascona 'Sochurkova

Facebook has launched two new features. The first is a data tool that shows you important reports over the last two holiday seasons and allows you to filter results by different criteria. The second new feature is Holiday...

Case studies

How to use Facebook video ads to build brand awareness

29. 7. 2019 | Szymon Szott

The OSHEE brand, in cooperation with Business Factory, launched its first nationwide Facebook campaign for their vitamin water products. It resulted in a significant rise in brand awareness and an extraordinary, 11% uplift in ad...

Facebook News

Facebook is reinstating reach estimates for Custom Audiences

26. 7. 2019 | Martina Frascona 'Sochurkova

Facebook stopped showing audience reach estimates about a year ago because of errors in the tool. However, they are now bringing the feature back, and advertisers will be able to see the estimated audience size again for Custom...

Facebook News

Facebook expanded the “Why I see this ad” feature

24. 7. 2019 | Martina Frascona 'Sochurkova

In the early part of this year, Facebook was intensively dealing with greater transparency of their own audiences on their platform. In February, they expanded the feature Why I See This Ad, which has been in existence for four...

Tutorials

Increase your Facebook Ads’ performance by maintaining their social proof

22. 7. 2019 | Szymon Szott

Social proof may sound a bit enigmatic but it's a very important element in digital marketing. It plays a vital role on Facebook as well but not many marketers pay enough attention to it. Should you be using it to your...

Facebook News

Facebook introduces new special ad categories to ensure non-discriminatory ad targeting

22. 7. 2019 | Renata Ekine

In an effort to help maintain the integrity of advertising, Facebook asked advertisers in the housing, credit and employment niche to comply with their non-discrimination policy. Now, taking it a step further Facebook...

Tutorials

How to promote and create a successful IGTV channel

22. 7. 2019 | Martina Frascona 'Sochurkova

Last week, in our "How to get started with IGTV channel" guide, we showed you the basics of how to create an IGTV channel and what are the technical requirements for uploading videos. Now, in our second part, you'll find tips...

Tutorials

How to get started with IGTV channel

18. 7. 2019 | Martina Frascona 'Sochurkova

Videos are very popular and earn many views on social networks, so last year Instagram founded a new IGTV platform that supports the format of long videos. If you don't have much experience with IGTV, in our article you will...

Case studies

106x higher ROI for a travel agency using Facebook Dynamic Product Ads

17. 7. 2019 | Lucie Hušková

Invia, the biggest online tourist agency in Czech Republic provides people in the Czech and Slovak market offers from over 300 tour operators. During their 12 years of operation they've served over 1 million satisfied clients...

Tutorials

5 ways to increase your organic reach on Facebook

15. 7. 2019 | Martin Hudec

Viral content is a daydream of every online marketer – only few of the posts, however, do reach the desired virality. Unfortunately, the harsh reality of business posts in social media is that the organic reach numbers are...

Facebook News

Instagram is introducing Branded Content Ads

11. 7. 2019 | Martina Frascona 'Sochurkova

Instagram already spoke about Branded Content Ads in March, but now is the time to officially introduce them. Advertisers can now promote organic branded content in the feed. These ads should soon expand into Instagram...

Facebook News

What the third blackout on Facebook platforms revealed

10. 7. 2019 | Martina Frascona 'Sochurkova

On Wednesday, July 3 and Thursday, July 4, Facebook platforms were down for the third time this year, which mainly hit Europe and the US east coast. This time, users had problems displaying and sending photos, videos, and audio...