Facebook expanded the “Why I see this ad” feature

24. 7. 2019

In the early part of this year, Facebook was intensively dealing with greater transparency of their own audiences on their platform. In February, they expanded the feature Why I See This Ad, which has been in existence for four years, and launched a new Why I See This Post feature in April. However, according to Facebook research, the information was still poorly understood, so they decided to bring more clarity.

The first change is that Facebook is listing more reasons why a user sees an ad. Previously, there were one or two main reasons (such as demographics, or the ad is showing because they visited the webpage). Now the information will be more detailed and will include the user’s interests.

Why Am I Seeing This Ad?

Zveřejnil(a) Facebook dne Středa 10. července 2019

The user will also see more clearly where to find the settings for this feature.

Facebook is also updating their Ads Preferences to show users more information about companies that have uploaded their data lists to Facebook. Usually, advertisers use your mobile phone or email.

Go to Ads Preferences and click Advertisers and Businesses. After that, you will see two new sections:

1. Who uploaded a list with your info and advertised to it in the last 7 days. In this case, you will see a specific company name, for example, if your hairdresser, beauty salon, e-shop, bank or fitness center has uploaded a list of emails to Facebook and used it for advertising and you are part of that list.

2. Who have uploaded and shared a list with your info – The second section will show you what company originally uploaded your data and then shared it with other advertisers.

Other interesting lists you can find in the category Advertisers and Businesses are:

  • List of advertisers you clicked on.
  • List of advertisers you have hidden.
  • Advertisers whose site you’re using.

For more details, please visit the following link and check your ad preferences.

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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