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Facebook gives users more control over political advertising

17. 2. 2020 | Martina Frascona 'Sochurkova

Political advertising is generally a widely debated topic, especially on social networks. In connection with the elections, Facebook will introduce new functionalities that will allow users to decide how many political ads they...

Facebook News

Brand Collabs Manager to include Instagram creators

17. 2. 2020 | Martina Frascona 'Sochurkova

Influencer marketing is booming, as one recent study reports. And it will continue to play a big role in 2020 - especially on Instagram. Therefore, Facebook is looking for new ways to simplify the work of brands and influencers...

Facebook News

Facebook wants to add music videos to the Watch platform

11. 2. 2020 | Martina Frascona 'Sochurkova

Last year, Facebook was very intensely engaged in developing video opportunities, and this will not change in 2020. This is evidenced by the current negotiations on new licensing agreements with major music companies such as...

Facebook News

Instagram presents new Boomerang effects and layout template

10. 2. 2020 | Martina Frascona 'Sochurkova

Instagram introduced several innovations that once again bring a little creativity and fun to the platform. Have you tried the new Boomerang modes and the new layout in Instagram Stories? If not, we will briefly introduce them...

Facebook News

The power of influencer marketing on Instagram is growing

10. 2. 2020 | Martina Frascona 'Sochurkova

Klear has released a new report on how Instagram marketing is doing on Instagram. They analyzed over 3 million collaborative posts and uncovered key trends and facts. Let's take a look. The data shows that influencer...

Facebook News

Facebook will send notifications of logging into third-party applications

7. 2. 2020 | Martina Frascona 'Sochurkova

Many third-party applications and websites offer the option to sign in through your Facebook account. This type of registration is fast and easy, but we often lose track of how many applications we have logged in this way....

Facebook News

Facebook has launched new tools for nonprofit organizations

4. 2. 2020 | Martina Frascona 'Sochurkova

Facebook has added three new tools to support NGO fundraising on all of its platforms. There will be a new Instagram donation button and a special Facebook Stories sticker. The fact that Facebook is a fundraising-friendly...

Facebook News

Facebook uses location from ads for Lookalike audiences

3. 2. 2020 | Martina Frascona 'Sochurkova

You'll now be able to automatically use locations from your ad sets to create Lookalike audiences. This eliminates the extra step you had to take in the targeting setup process. Facebook is testing the removal of the...

Facebook News

New Facebook design, dark mode on WhatsApp and IGTV button removal

31. 1. 2020 | Martina Frascona 'Sochurkova

This week, a lot of news has been released about changes in the design of all three applications at some level. Facebook is testing the new look it first announced at last year's F8 conference. WhatsApp plans to introduce a dark...

Facebook News

Facebook releases several new options for personalizing ads

30. 1. 2020 | Martina Frascona 'Sochurkova

Facebook is coming out with more machine learning capabilities to improve ad personalization. Dynamic formats and creatives Advertisers will now be able to automatically show different customized ad formats to users. The...

Facebook News

Facebook withdraws plan to introduce advertising into WhatsApp

30. 1. 2020 | Martina Frascona 'Sochurkova

Did you look forward to gaining new space for advertising in WhatsApp? You'll probably have to wait. Facebook has disbanded the team finding a suitable way to put advertising into WhatsApp and deleted its work from the...

Facebook News

Instagram business and creator accounts can now restrict content based on age

24. 1. 2020 | Martina Frascona 'Sochurkova

Recently, Instagram introduced age control for users who register a new account on the platform. Now they are coming with a feature where company profiles and creators can set a minimum age for users to see their content, posts,...

Facebook News

Facebook is developing an in-stream shopping feature

23. 1. 2020 | Martina Frascona 'Sochurkova

Shopping directly in the live stream? Yes, even this will be possible! Facebook is working to allow users to buy products directly while watching live videos. This option is very similar to the sale of products that Facebook...

Facebook News

Facebook adds automatic approval of membership requests to groups

11. 1. 2020 | Martina Frascona 'Sochurkova

Are you the administrator of a group, and does it take you too much time to approve membership requests? Facebook has come out with a new tool that automates the process. The new feature is not mandatory, but optional. Find out...

Facebook News

Instagram launches Group Stories

10. 1. 2020 | Martina Frascona 'Sochurkova

In October 2019, we informed you that Instagram had started testing Group Stories. The test period went smoothly and now a new choice of group stories will gradually start appearing to all users. The new feature allows you to...