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Facebook introduces a new design for its Ad Creation page and brings Dynamic Creative in guided creation

8. 11. 2018 | Renata Ekine

Facebook has recently introduced new changes in the Ad Creation page in Ads Manager and made Dynamic Creative available in the guided creation. Based on Matt Navarra's findings it looks like Facebook's Ad Creation page might...

Facebook News

Facebook tests multi-brands ads in a single ad unit

8. 11. 2018 | Martina Frascona 'Sochurkova

Facebook is testing a new ad format, called a multibrand ad. Products from multiple brands will be featured together in one ad. The news has both pros and cons - on the one hand, it will be cheaper than standard News Feed ads,...

Facebook News / Tutorials

Facebook launches the Test Events tool to help verify events are set up correctly

8. 11. 2018 | Renata Ekine

Debugging Facebook events has been a tedious task for advertisers since they had to implement them on their website or app, use Facebook Pixel Helper, head over to events manager to verify that they are fired correctly and then,...

Facebook News

Facebook introduces the Inspect tool for direct access to Delivery Insights view

6. 11. 2018 | Renata Ekine

Facebook will soon provide Facebook advertisers with the possibility to access Delivery Insights data directly from the ad set level. Delivery Insights is useful for tracking performance changes but also understanding what...

Facebook News

Facebook will penalise sites with stolen content

5. 11. 2018 | Martina Frascona 'Sochurkova

Facebook has published new changes that will lead to a decrease in ranking for posts with stolen content. At the same time, it will also remove ads promoting such types of posts. The purpose of this change is to provide users...

Facebook News

Facebook Stories reaches 300 million daily active users

2. 11. 2018 | Martina Frascona 'Sochurkova

Facebook has been working intensively the last few months on the development of new Facebook and Messenger Stories tools to boost their popularity. Facebook Stories have not been successful since their launch, unlike Instagram...

Facebook News

Facebook’s new attribution tool provides valuable info to marketers

2. 11. 2018 | Martina Frascona 'Sochurkova

Facebook Attribution is a very useful feature that helps measure ad effectiveness on and off Facebook apps and services. When people interact with ads on Facebook platforms, they can perform different actions such as watching...

Facebook News

Instagram adds new notifications to web browsers and Lite app

19. 10. 2018 | Martina Frascona 'Sochurkova

You will soon receive new notifications in your Chrome browser when connecting from any device and application Instagram Lite. Businesses that work with desktop computers will gain a better insight into what happens to their...

Facebook News

Facebook is testing new maps in the nearby friends feature

17. 10. 2018 | Martina Frascona 'Sochurkova

The Facebook Friends tool was launched four years ago. But its appearance is not user-friendly, so Facebook decided to improve it. Currently, Facebook is testing the possible integration of a map that would make it easier to find...

Facebook News

Facebook tests adding music to videos and photos

17. 10. 2018 | Martina Frascona 'Sochurkova

You will soon be able to add your favourite music to your Facebook Stories and posts. Facebook is conducting the first tests of this new feature, which some users may already have if they are part of the test sample. Facebook...

Facebook News

GIF tools and video tagging are making their way in Instagram Direct Message

11. 10. 2018 | Martina Frascona 'Sochurkova

Messaging on Instagram is growing in popularity, so Instagram is focusing on further developing conversations among users. The first addition is the introduction of GIF into Direct Message, including a random GIF tool. And users...

Facebook News / Tutorials

How to target international audiences with Dynamic Ads and Dynamic Language optimisation

3. 10. 2018 | Renata Ekine

If you have been using Dynamic Ads to promote your products to international audiences, then you might have found yourself creating multiple product catalogues based on location and/or language. In addition to that, you had to...

Facebook News

Facebook offers new ways to create videos from images and texts

2. 10. 2018 | Martina Frascona 'Sochurkova

Facebook wants to help smaller businesses maximise advertising performance and therefore introduces new video creation tools. From images and texts, you can create fancy and professional video content for advertising campaigns...

Facebook News

Facebook tests A / B comparison tool for organic posts

26. 9. 2018 | Martina Frascona 'Sochurkova

In June, Facebook began experimenting with a new A / B testing option for Facebook page posts. Further testing is currently taking place on a specific sample of users. This innovation would allow companies to compare the results...

Facebook News

Facebook enables businesses to create a WhatsApp business account

25. 9. 2018 | Renata Ekine

Businesses that have been using WhatsApp to provide customer support and chat with their customers will be able to add their business account in Business Manager and buy click-to-WhatsApp ads to open a WhatsApp...

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