In June, Facebook began experimenting with a new A / B testing option for Facebook page posts. Further testing is currently taking place on a specific sample of users. This innovation would allow companies to compare the results of their organic posts and thus better manage the reach and involvement of users.
Comparison features would benefit mainly large Facebook Pages that publish a few posts per day. By comparing various organic posts and their engagement results, businesses could use the insights to inform their strategies. After changing the Facebook algorithm, many businesses struggle to increase the reach of their Facebook posts. The comparison tool will provide companies with important data that will allow them to make better decisions. This tool can be used to test what posts are more interesting to users and what content they prefer.
Source: Facebook of Jane Manchun Wong
The comparison tool will allow you to test four different posts and then compare their performance.
It is not yet known whether Facebook will incorporate this tool and when it will come out. At the moment, testing is being carried out on with five companies, and so far, their results show that the new feature has helped them attract more visitors to their site. Facebook should begin to perform more in-depth tests for this tool.