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Bring more interactivity to your Instagram Stories ads

15. 4. 2019 | Martina Frascona 'Sochurkova

Instagram is constantly focused on improving their business tools, including ad functionality. Over 500 million accounts use Instagram Stories every day. Brands and regular users are trying to be interactive and add tools like...

Facebook News

Business Manager transitions from a role-based system to a task-based system to help assign permissions

12. 4. 2019 | Martina Frascona 'Sochurkova

From April 9, Facebook will change the wording of the business permissions in Business Manager. Roles as an Advertiser or Facebook Analyst will be replaced by task-based permissions. Everything will depend on the tasks to be...

Facebook News

Facebook introduces a new feature: “Why am I seeing this post?”

11. 4. 2019 | Martina Frascona 'Sochurkova

Facebook will allow all users to learn why they see each post in News Feed and will explain why they see it. Facebook's goal is to increase the transparency of the content displayed and to inform users about how the Facebook...

Facebook News

Facebook extends Ad Library to all ads and pages

10. 4. 2019 | Martina Frascona 'Sochurkova

Facebook introduced the Facebook Ad Library in the fall of 2018 in connection with political advertising. Now the feature extends to all pages and their ads, which Facebook will archive. The goal is to increase transparency in...

Facebook News

Facebook introduces a new Tributes section for memorialized accounts

8. 4. 2019 | Martina Frascona 'Sochurkova

Facebook has introduced a new feature for memorialized accounts that will allow users to leave messages in a special section called Tributes. Facebook wants to give family and friends the opportunity to honor the deceased and to...

Facebook News

Instagram launches direct, in-app shopping

2. 4. 2019 | Martina Frascona 'Sochurkova

E-shops can rejoice. Instagram is introducing a new feature that allows users to purchase products directly in the app without having to leave it. When you click on the “Checkout on Instagram” button on a post that...

Facebook News

Instagram will offer a way to watch videos together with friends

1. 4. 2019 | Martina Frascona 'Sochurkova

Last year, Facebook introduced the Watch Party, where on Facebook, users can watch and respond to videos in real time. Now the co-watching tool will likely be introduced into the Instagram environment. A code snippet has...

Facebook News

Facebook will remove targeting options in certain categories due to discrimination

30. 3. 2019 | Martina Frascona 'Sochurkova

Facebook will make changes to targeting ads for housing, employment, and credit to prevent any discrimination against certain groups. Facebook made the first changes in 2017, where it eliminated the possibility of exclusion of...

Facebook News

Instagram tests new features: follower filtering, karaoke-style music videos and Live stream titles

29. 3. 2019 | Martina Frascona 'Sochurkova

Instagram released many new updates to make the platform more enjoyable and encourage more user interaction. Instagram is testing new tools that will allow you to filter followers, share new types of karaoke-style videos in...

Facebook News

Facebook Fan Subscription will be available to more creators

28. 3. 2019 | Martina Frascona 'Sochurkova

Facebook has made Fan Subscription available to more creators, but their number is still limited. How the service works is that fans pay a monthly subscription to get access to exclusive content from their favorite...

Facebook News

Facebook replaces Relevance Score with three new metrics

27. 3. 2019 | Martina Frascona 'Sochurkova

Facebook has announced that it will make several updates to its ad metrics. At the end of April, the relevance score will be discontinued, with Facebook replacing it with three more detailed metrics and deleting the other six...

Facebook News

Instagram introduces a tool to pause all notifications

26. 3. 2019 | Martina Frascona 'Sochurkova

If you’re tired of Instagram alerts, you can now pause all notifications. The goal of this update is to give users more control over Instagram features. In Settings, under Notifications, you will find the Pause All...

Facebook News

Facebook launches a new program for funding Facebook Watch shows

25. 3. 2019 | Martina Frascona 'Sochurkova

Facebook launches a new program that focuses on the financial support of selected video creators in its Facebook Watch offering. Facebook wants to support its video platform and get more viewers on it by participating in the...

Facebook News

Instagram is developing a new branded content ad format

25. 3. 2019 | Martina Frascona 'Sochurkova

Instagram has announced that it is working on a new branded content ads offering that will allow brands to target influencers' audiences. Instagram wants to give advertisers the opportunity to maximize the value of influencer...

Facebook News

Collaborative Ads are now available globally

21. 3. 2019 | Martina Frascona 'Sochurkova

Facebook has introduced Collaborative Ads to help maximize brand-to-brand partnerships. This new type of ad is now available to all advertisers around the world. Mobile phones have a significant impact on buying behavior and...

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