Facebook will remove targeting options in certain categories due to discrimination

30. 3. 2019

Facebook will make changes to targeting ads for housing, employment, and credit to prevent any discrimination against certain groups. Facebook made the first changes in 2017, where it eliminated the possibility of exclusion of an audience by multicultural affinity.

Now, Facebook is focusing more on other possible discriminatory factors. But the Facebook algorithm is a complicated process and it is not easy to grasp this issue from a technical point of view.

Facebook introduced the following changes:

  • In housing, employment or credit ads, you won’t be able to target by age, gender, and zip code.
  • Advertisers will have fewer targeting categories in their campaigns of this kind.
  • Multicultural affinity targeting will continue to be banned.

Facebook is also building a new tool that will allow you to search and view all current US housing ads targeted to different locations in the country, regardless of whether they are shown to users.

Another upcoming aim of Facebook is to better educate and inform advertisers about the issue of ad targeting in conjunction with discrimination.

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.


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