Instagram is developing a new branded content ad format

Instagram has announced that it is working on a new branded content ads offering that will allow brands to target influencers’ audiences. Instagram wants to give advertisers the opportunity to maximize the value of influencer marketing.

Facebook is focused on developing co-branding and influencing on the grounds that 69% of users come to the platform to communicate with celebrities, bloggers, influencers and brands. In addition, 80% of users follow business profiles.

Brands can already utilize influencers’ posts, but they have to meticulously share them on their own profile as a post, and then apply advertising to them. This new feature will simplify this entire process. Brands will be able to sponsor posts created by influencers.

Instagram has been developing this feature since last year, and the companies that participated in testing have seen very positive results. The new ad type should be an enhanced feature of the Paid Partnership tagging system.

The new ad format is still in the testing phase and Instagram has confirmed its implementation for the year 2019.

Martina Frascona 'Sochurkova

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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