Michaela Kyvalova

I am sure that many of us have often been in this situation; You spent hours choosing magnificent creatives, writing irresistible copy, defining carefully your target audience and finally submitting your perfect ads for review....

Crisis management / Tutorials

10 tips on how social media can save your local business

27. 4. 2020 | Michaela Kyvalova

The COVID-19 outbreak is negatively affecting many local businesses across the world. Some have been even forced to close their doors. Some of them may not even reopen again. However, there are still many loyal customers out...

Crisis management / Tutorials

How to use future data results to inform your marketing strategy

22. 4. 2020 | Michaela Kyvalova

Bonus: Tips on how to use the Facebook grant to cover implementation costs at the end of the article. Marketers typically adjust their online campaigns based on the results that have been achieved with the campaigns’ so...

Crisis management / Tutorials

How to become more data-driven in 5 steps

31. 3. 2020 | Michaela Kyvalova

It's true! Data is the new gold! They are important in helping your business grow but also lead you successfully through a crisis. Surprisingly, the results of BI-SURVEY say that organizations only use on average 50% of all...