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Coronavirus news is spreading across all media, including social networks, and unfortunately, ads that are using the crisis to make unfair earnings have come along with these platforms. Facebook has therefore decided to...

Facebook News

Facebook uses location from ads for Lookalike audiences

3. 2. 2020 | Martina Frascona 'Sochurkova

You'll now be able to automatically use locations from your ad sets to create Lookalike audiences. This eliminates the extra step you had to take in the targeting setup process. Facebook is testing the removal of the...

Facebook News

Facebook updates special ad category settings

13. 12. 2019 | Martina Frascona 'Sochurkova

Do you work with campaigns that affect the real estate industry, job offers or credit? Then pay attention! Facebook has announced further new measures that will bring more transparency into this type of advertising. You’ve...

Facebook News

Facebook introduces ads with multiple text options

26. 11. 2019 | Martina Frascona 'Sochurkova

Advertisers will soon see new features that allow them to include multiple variations of the text in the same ad. Facebook will then test them and, based on the results, will select and display the appropriate combination of...

Facebook News

Facebook makes a change to their organic page view metric

12. 11. 2019 | Martina Frascona 'Sochurkova

Facebook is making additional changes to their statistics. This time, the way in which Facebook calculates the organic page view is being adjusted. The goal is to reduce duplicate metrics and make it easier for businesses to...

Facebook News

Facebook will remove thousands of interests from ad targeting

2. 10. 2019 | Martina Frascona 'Sochurkova

In the coming months, Facebook plans to delete thousands of outdated and underused advertising targets. These include old movies, band names and more. Most advertisers will not notice this change at all. The removal applies to...

Facebook News

Facebook introduces Playable Ads Preview

25. 9. 2019 | Martina Frascona 'Sochurkova

The new so-called Playable Ads Preview tool will allow developers to check the correct implementation of the call-to-action button in their ads. This will prevent unwanted errors before uploading to...

Facebook News

Back to School: Tips for last-minute campaigns

23. 9. 2019 | Martina Frascona 'Sochurkova

Students have returned to their school desks. For many brands, the end of holidays and September is a key period. If you left your campaigns for the last minute or want to squeeze the last drops out of them, get inspired by...

Facebook News

Facebook extends Search Ads to more advertisers

29. 8. 2019 | Martina Frascona 'Sochurkova

Facebook has tested search ads since December on selected automotive and retail advertisers. Now, it is expanding to more businesses. Facebook launched Search Ads in 2012 but quickly removed this advertising option. They then...

Facebook News

Get your Christmas Facebook campaigns ready now!

30. 7. 2019 | Martina Frascona 'Sochurkova

Facebook has launched two new features. The first is a data tool that shows you important reports over the last two holiday seasons and allows you to filter results by different criteria. The second new feature is Holiday...

Facebook News

Facebook is reinstating reach estimates for Custom Audiences

26. 7. 2019 | Martina Frascona 'Sochurkova

Facebook stopped showing audience reach estimates about a year ago because of errors in the tool. However, they are now bringing the feature back, and advertisers will be able to see the estimated audience size again for Custom...

Facebook News

Facebook expanded the “Why I see this ad” feature

24. 7. 2019 | Martina Frascona 'Sochurkova

In the early part of this year, Facebook was intensively dealing with greater transparency of their own audiences on their platform. In February, they expanded the feature Why I See This Ad, which has been in existence for four...

Facebook News

Facebook presents new tools for small businesses

28. 5. 2019 | Martina Frascona 'Sochurkova

Small businesses often do not have the time, knowledge or financial resources to effectively use social networks. Facebook has decided to support small companies and to create several new features to help them promote their...

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