Facebook will remove thousands of interests from ad targeting

In the coming months, Facebook plans to delete thousands of outdated and underused advertising targets. These include old movies, band names and more.

Most advertisers will not notice this change at all. The removal applies to all Facebook ad interfaces, including the API. Interest targeting that Facebook considers unused will no longer be available in new campaigns.

If you are still using this targeting in ads, you will receive a notification from Facebook. You’ll be able to use it for a few more months (Facebook has not yet specified date yet), then you’ll need to change your targeting.

This news goes hand in hand with Facebook’s efforts to create a simpler and more consistent platform. These ambitions are being fulfilled, for example, by redesigning Business Manager and modifying the form of News Feed posts.

Martina Frascona 'Sochurkova

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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