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You won't have to wait an hour or more to see changes from the data source in your catalog! You can now enable the option to automatically upload a new version of your data feed. Facebook then records by itself if the file...

Facebook News

Facebook will remove thousands of interests from ad targeting

2. 10. 2019 | Martina Frascona 'Sochurkova

In the coming months, Facebook plans to delete thousands of outdated and underused advertising targets. These include old movies, band names and more. Most advertisers will not notice this change at all. The removal applies to...

Facebook News

Facebook introduces Playable Ads Preview

25. 9. 2019 | Martina Frascona 'Sochurkova

The new so-called Playable Ads Preview tool will allow developers to check the correct implementation of the call-to-action button in their ads. This will prevent unwanted errors before uploading to...

Case studies

106x higher ROI for a travel agency using Facebook Dynamic Product Ads

17. 7. 2019 | Lucie Hušková

Invia, the biggest online tourist agency in Czech Republic provides people in the Czech and Slovak market offers from over 300 tour operators. During their 12 years of operation they've served over 1 million satisfied clients...

Facebook News

Facebook tackles the last-click attribution problem with the Recent Ad Activity tab

22. 9. 2017 | Renata Ekine

Facebook is releasing a Recent Ad Activity tab that lets you keep track of the ads that you've interacted with in one place. As reported few weeks ago, Facebook was in the works of a new feature that will let user see the ads...

Facebook News

Facebook discontinues a series of ad types

2. 9. 2017 | Renata Ekine

Facebook has announced that it soon remove the ability to promote certain Facebook Page posts in order to ensure businesses get the most value from their Facebook ads. Facebook has been very active lately with providing...

Tutorials

How not to get your ads disapproved by Facebook

3. 8. 2017 | Hana Šťavíková

I bet everyone who has managed Facebook Ads had to deal with disapproved ads at least once. Or, in a better case, with those that took too much time to get approved. As you certainly know, Facebook algorithms reject all ads that...

Facebook News

Facebook advertisers and Page admins get actionable insights with new metrics

29. 7. 2017 | Renata Ekine

If you are a social media marketer, you know very well how important it is to have a detailed insight into what's happening on your Facebook page or with your ad. Greater insight translates to better understanding and better...

Tutorials

How to successfully use Facebook and Adwords together

23. 7. 2017 | Renata Ekine

Long before Facebook offered marketers and advertisers a place for them to promote their services and products, there was AdWords, Google’s service. It was so widely adopted that it became synonymous with PPC marketing. And...

Facebook News

New Facebook ad format: meet collections

21. 7. 2017 | Michal Filípek

A fresh breeze of innovation is coming in our mobile newsfeeds; that’s where Facebook’s newest ad format wants to display itself. Collections target the e-shop’s customers and their wallets primarily. They are mobile-only,...

Case studies

Run prospecting campaigns with the power of Google Sheets

20. 7. 2017 | Maria Khafizova

Challenge Accepted When setting up and updating adverts on Facebook Souq used to face a number of issues with: Sending and receiving large image files and ad copy in group e-mails, The information flow from the...

Case studies / Tutorials

How utilizing GIFs in DPAs can help you step up your remarketing game

17. 7. 2017 | Renata Ekine

If you use GIFs and like the idea of using them in your product feed ads, then know that ROI Hunter, a Facebook marketing tool, has enabled its customers to use them in DPAs. We have been experimenting a lot with them and in this...

Case studies

How to use DPAs for non e-commerce websites

13. 6. 2017 | Tomáš Havlík

Go dynamic or go home – winning regardless of the outcome “How do you predict the unpredictable?” – asks every bettor out there. What if, as an advertiser, you could make sure that your ads display information relevant to...

Tutorials

5 tips on using your budget wisely

13. 6. 2017 | Renata Ekine

Successfully managing profitable campaigns on Facebook doesn’t have to be a difficult task. Following are 5 suggestions that you should follow to help you ensure that you won’t waste your budget. Know your audience People...

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