Tomáš Havlík

Have you already heard of the new ad type for Instagram story placement – the carousel ad? It is a brand new ad format for advertisers who would like to advertise in Instagram stories, and so far it is only available for some...

Case studies

Allegro: How tailored solution helped us increase ROI 7,4x

17. 11. 2017 | Tomáš Havlík

To be able to fully and effectively optimise your marketing activities it is important to know all details about your data which influence the success or failure of your chosen strategy. It’s quite often a big challenge to...

Tutorials

Offline conversions in practice: How do they work and how can you easily set them up?

12. 10. 2017 | Tomáš Havlík

Offline conversions have been available since the late summer of 2016, but only this year, it seems that this type of conversions will finally get popular. If you do not know what we are talking about, how to set them up and what...

Case studies

How good creatives influence the number of app installs

16. 8. 2017 | Tomáš Havlík

There are many factors determining your success when promoting a mobile app on Facebook. One of the most important factors is to have a good creative. Our case study demonstrates how we managed to triple the conversion rate for a...

Case studies

How to use DPAs for non e-commerce websites

13. 6. 2017 | Tomáš Havlík

Go dynamic or go home – winning regardless of the outcome “How do you predict the unpredictable?” – asks every bettor out there. What if, as an advertiser, you could make sure that your ads display information relevant to...