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Facebook’s revenues in 2017 exceeded $40 billion

8. 3. 2018 | Martina Frascona 'Sochurkova

Facebook posted the financial results for the last quarter and the year 2017. It has managed to exceed $40 billion in revenue, which means an increase of 47% compared to the previous year. Mark Zuckerberg has also pinpointed the...

Facebook News

Facebook helps advertisers reach potential travelers during their trip planning process

7. 3. 2018 | Renata Ekine

A new targeting possibility is in the works allowing Facebook advertisers that operate in the travel industry, reach people who intent to travel but have yet settled on a destination. Facebook is always looking to provide...

Facebook News

Facebook is bringing ads to Marketplace

1. 3. 2018 | Renata Ekine

A new placement will be available to Facebook advertisers to expand the reach of their campaigns; Marketplace. Facebook Marketplace enables people across the globe to sell, buy or discover great deals directly from within...

Facebook News

Facebook brings 3D posts to your News Feed

22. 2. 2018 | Renata Ekine

Earlier this week, Facebook announced that users will be experiencing a new type of posts in their News Feeds; 3D posts. Facebook users and brands are now equipped with more ways to share things they care about than...

Facebook News

Instagram is testing Collection Ads

17. 2. 2018 | Martina Frascona 'Sochurkova

Instagram recently introduced new e-commerce feature - Collection Ads, a format that combines videos and product catalogs. At the moment, you cannot purchase any products from within the Instagram app. With this step, Instagram...

Facebook News

Carousel Ads for Instagram Stories – new possibilities of rotating ads

15. 2. 2018 | Martina Frascona 'Sochurkova

This month Instagram has introduced a new possibility of rotating ads in Stories - carousel. Before, it was only possible to have one format of content in Stories, but this feature will allow advertisers to use up to three pieces...

Facebook News / Tutorials

Find out what works for your business with Facebook’s Test and Learn

30. 1. 2018 | Renata Ekine

Going through your Facebook ad Reports and trying to analyse the performance of their campaign is key to optimising their performance. More often than not, you may notice patterns, form a hypothesis and make an educated guess of...

Facebook News

An all new catalogue manager will soon be available to all Facebook marketers

23. 12. 2017 | Renata Ekine

Catalogue manager, a powerful tool for all advertisers that work with Dynamic Ads gets a long-awaited update with more capabilities and an easy to navigate user interface. As a Facebook ads advertiser working with product...

Facebook News

Pages will soon experience even lower reach due to engagement baiting

20. 12. 2017 | Renata Ekine

Facebook has recently identified a new kind of spam; Engagement baiting and now they are on a mission to eliminate it form their platform. Over the past few months many posts have surfaced that had asked you to engage with a...

Facebook News

Facebook helps advertisers maximise their campaign’s performance with Campaign Budget Optimisation

20. 12. 2017 | Renata Ekine

A new, easy way to better utilise your campaign's budget is coming and it's called Budget Optimisation. Recently, Facebook has created a new tool to help businesses use their ad money in a more efficient way. Budget...

Facebook News / Tutorials

Facebook enables marketers to reach international audiences with Dynamic Language Optimisation

16. 11. 2017 | Renata Ekine

Facebook has recently introduced Dynamic Language Optimisation to help marketers and their businesses grow internationally. A new and valuable tool enters Facebook's cross-border solutions family; Dynamic Language...

Facebook News

Facebook requires advertisers to be more transparent with recent ad changes

30. 10. 2017 | Renata Ekine

Keeping true to their promise, Facebook will be shedding more light not only to the political ads, but all ads in general. In a lengthy post, Mark Zuckerberg, Facebook’s CEO, has announced a series of changes that will be...

Facebook News

Facebook offers insights as to how News Feed works

25. 10. 2017 | Renata Ekine

For a long time publishers have thought of News Feed as a black box, due the lack of knowledge of its internal workings. Facebook wants to change this notion and provides publishers with insights into how News Feed works, in...

Facebook News

Explore feed: A second news feed that encourages discoverability

24. 10. 2017 | Renata Ekine

Earlier last week Facebook rolled out Explore Feed, an alternative News Feed where you will be able to discover new content similar to what you are already following or engaging with in the platform. Explore Feed, which is...

Facebook News

Facebook allows instant game developers to monetize their gaming apps

23. 10. 2017 | Renata Ekine

Facebook allows instant game developers to monetize their gaming apps. It seems that, after a year of existence, Instant Games will generate revenue for their developers. Instant Games, a feature that rolled out last November...

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