Facebook offers insights as to how News Feed works

25. 10. 2017

For a long time publishers have thought of News Feed as a black box, due the lack of knowledge of its internal workings.

Facebook wants to change this notion and provides publishers with insights into how News Feed works, in order to better understand how to reach their audience while complying with the platform’s rules.

From now on, people are equipped with a “play book”, the News Feed Publisher Guidelines, which is packed with do’s and don’ts that page owners need to adhere to in order to find success.

According to the guide, publishers need to comply with three principles that reflect the values Facebook operates by. Create or share content that it is meaningful and informative, accurate and authentic and, lastly, respectful. You can read more about them as well as best practices on the Media and Publisher Help Centre.

In Business Factory, I work as a Facebook Marketing specialist helping both Czech and international clients to enhance their Facebook advertising efforts. For you, I wear my data-glasses and creative ideas-hat and share with you the tips, suggestions and tutorials that will help you step up your Facebook marketing game.


Latest posts

Launch of We Speak Digital

The current pandemic made many businesses start offering their products or services online which only surged the need for digital marketing skills in the Middle East. Dubai-based platform We Speak Digital was launched to support...