Newsfeed.org > Articles by: Renata Ekine

Author: Renata Ekine

One of the most common questions when launching a new Facebook campaign is: how much money should I allocate? The reason why the budget is significant is that it plays a significant role in your campaign’s results. In this...

Tutorials

How to use Facebook’s Audience Insights to find and understand your target audience

27. 6. 2018 | Renata Ekine

If you haven’t used Audience Insights, you may be missing out on a wealth of information that will not only help you better find and understand your target audience, but also help inform your messaging and ad creatives, and...

Facebook News / Tutorials

Facebook will automatically translate your Page’s and Group’s posts

19. 6. 2018 | Renata Ekine

Today is a big day for Facebook Page and group admins! Facebook rolled out a new feature that will automatically translate your Facebook posts. Facebook had released a feature back in 2016 through which Page managers could...

Facebook News

Facebook custom audience lists will need to adhere to new requirements

14. 6. 2018 | Renata Ekine

If you have been marketing on Facebook for quite some time then you know the importance of customer lists. Starting July 2, Facebook advertisers are expected to follow new requirements that aim to make them more accountable and...

Facebook News

Facebook users will be able to create a dating profile and find a partner

3. 5. 2018 | Renata Ekine

An interesting, new feature is in the works by the Facebook team that (single) users may soon have at their disposal. It seems that Facebook took upon itself to help their platform users form meaningful relationships. With...

Facebook News

Clear History: Facebook helps its users protect their privacy

2. 5. 2018 | Renata Ekine

Privacy and helping users protected while on and off the Facebook platform was a big issue for the company and it seems that they have been taking steps towards that direction. Few hours before the start of F8, Facebook's...

Tutorials

The advanced Ads Manager features that will help you manage your Facebook Ads efficiently

24. 4. 2018 | Renata Ekine

As an experienced Facebook advertiser you know that in order to scale your marketing efforts you need to constantly try and find audiences suitable that will convert and purchase your product or service. This translates in...

Tutorials

How to get started with Instagram for Business

19. 4. 2018 | Renata Ekine

With little over 800 million monthly active users and with a high percentage of those being within the age group of 18 - 49 Instagram is a great place for a brand to be. Currently, there are more than 25 million business profile...

Facebook News

Facebook makes it easier for advertisers to display their ads in Instagram Stories

12. 4. 2018 | Renata Ekine

Facebook enables advertisers in creating native and engaging ads for Instagram Stories easier. Any photo or video under 15 seconds is uploaded on Instagram via Ads Manager will be automatically optimised and displayed as a full...

Facebook News

Instagram expands tagged posts to 8 new countries

9. 4. 2018 | Renata Ekine

If you have a presence on Instagram prepare for some really good news! You will be able to boost the ROI of your Instagram Business Profile through the use of the Shopping on Instagram feature. After a long period of...

Tutorials

Choosing the right objective for your Facebook campaigns (part 2)

9. 4. 2018 | Renata Ekine

In the previous part of the tutorial we went through the group objectives: Awareness and Consideration, when to use them and how other businesses have found success. In this part, we will place special focus on the remaining...

Tutorials

Creating a product feed without the use of an XML file

5. 4. 2018 | Renata Ekine

Many e-shops have found great success with Dynamic Product Ads. Dynamic ads are one of the most effective formats as it enables advertisers to show the right product to the right person and avoid the guesswork. A very important...

Facebook News

How are Cambridge Analytica scandal and GDPR affecting Facebook advertisers

3. 4. 2018 | Renata Ekine

In the light of Cambridge Analytica Facebook decided to take the necessary steps to help mend its relationship with its more than 2 billion active users. Time and again, Facebook's CEO, Mark Zuckerberg has stressed that users are...

Tutorials

Choosing the right objective for your Facebook campaigns (part 1)

22. 3. 2018 | Renata Ekine

Small, medium and large businesses across the globe have one thing in common. They want to reach their audience on the platform they spend most of their time on; Facebook. With more than 2.13 billion monthly active users as of...

Facebook News

Facebook helps advertisers drive retail sales

19. 3. 2018 | Renata Ekine

It is clear that Facebook is doing everything in its power to keep advertisers happy and help them reach their advertising goals. They do so by releasing new ad formats like Collection Ads for Instagram and Carousel Ads for...