Newsfeed.org > Articles by: Renata Ekine

Author: Renata Ekine

A new type of product tagging that is currently under testing enables Instagram Business profiles to tag products in post captions. This is an exciting feature that provides Instagram users with a new way to see your...

Crisis management / Recommended / Tutorials

Why and how you should run Facebook Ads during a crisis

27. 3. 2020 | Renata Ekine

During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow,...

Recommended / Tutorials

Facebook’s official recommendations on how to use Campaign Budget Optimisation

27. 3. 2020 | Renata Ekine

Since the launch of Campaign Budget Optimisation, aka CBO, many advertisers have benefited by the easy way to distribute the budget to the best performing campaigns based on real-time data. We sat down with Claire-Louise Fagan,...

Tutorials

The 5 Facebook pixel events you need to implement in your e-shop

15. 1. 2020 | Renata Ekine

If you are just starting out in the e-commerce space then you know that Facebook pixel is the first thing you need to implement on your website in order to ensure that you are optimising for what is important for your business...

Tutorials / Your views

Create successful Black Friday campaigns with Facebook’s recommendations

27. 11. 2019 | Renata Ekine

Black Friday, the most anticipated season for both marketers and potential buyers, is on full swing. We sat down with Aidan Doherty, Facebook's Product Marketing Manager for EMEA, and asked him what performance marketers can do...

Tutorials

The complete guide to working with Instagram Influencers the right way

30. 9. 2019 | Renata Ekine

Instagram influencer marketing tends to be one of the most effective ways to reach your audience. There are many things that go into working with influencers (finding the right one, evaluating whether they are a great fit, etc.)...

Recommended / Tutorials

The complete guide to using Facebook’s Brand Collabs Manager

26. 8. 2019 | Renata Ekine

Brand Collabs Manager, Facebook’s influencer platform, was introduced last year with the goal to facilitate collaboration between influencers and brands. In this tutorial, we’ll guide you through the interface and show you...

Facebook News / Tutorials

How to use Creator Studio to post and schedule posts to Instagram and IGTV

13. 8. 2019 | Renata Ekine

If you have been using third-party tools to post or schedule posts to Instagram then this new update will excite you. You can now use Creator Studio to schedule and post to your Instagram feed and IGTV. To schedule your...

Facebook News

Facebook introduces new special ad categories to ensure non-discriminatory ad targeting

22. 7. 2019 | Renata Ekine

In an effort to help maintain the integrity of advertising, Facebook asked advertisers in the housing, credit and employment niche to comply with their non-discrimination policy. Now, taking it a step further Facebook...

Tutorials

How to Create Branded Content Ads on Instagram

26. 6. 2019 | Renata Ekine

Recently, Facebook announced that brands will be able to promote content created by influencers in the users' feeds, even to those who don't follow the influencer's account. This way, brands can utilise their influencer's unique...

Facebook News

Shop from Creators, donation sticker, and a new camera design are coming to Instagram

2. 5. 2019 | Renata Ekine

During this year's F8, new Instagram features were revealed. Their aim is to provide users with new ways to connect people with each other and their interests on Instagram. Shop from creators Facebook unlocks shopping on...

Tutorials

5 ways to make the most out of your Facebook Product Catalogue

30. 4. 2019 | Renata Ekine

If you are an advanced Facebook advertiser, chances are that you have created Product Catalogues to use in Dynamic Ads to promote your products. Did you know that there are other ways to use a product catalogue? In this tutorial,...

Recommended / Tutorials

The complete guide to creating shoppable posts and stories on Instagram

29. 4. 2019 | Renata Ekine

Over 130 million accounts on Instagram tap on a shopping post to learn more about products every month. If you are an e-commerce company with a presence on Instagram you should definitely take advantage of this opportunity and...

Tutorials

Facebook advertising tools that will make your life easier

4. 1. 2019 | Renata Ekine

With Facebook marketers wearing many hats there is a constant need to work smart, not hard. What are the tools that Facebook advertisers deem essential and necessary for the everyday work life that allows them to save time...

Tutorials

5 useful tools to help manage your Facebook pixel

19. 12. 2018 | Renata Ekine

The Facebook Conversion Pixel, aka Facebook Pixel, is a piece of code that helps you track and optimise your Facebook ads for actions that are valuable to your business. Although setting up a Facebook Pixel and tracking the...

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