Newsfeed.org > Articles by: Renata Ekine

Author: Renata Ekine

Promoting your blog posts to new audiences can be a tedious process. You need to decide on the articles you want to promote, create an ad set where your ad will be hosted and then pause the ad set with the posts you no longer...

Tutorials

Getting started with Facebook’s Lookalike Audiences

19. 11. 2018 | Renata Ekine

Lookalike Audiences help you find more people who are similar to your current customers, your website visitors, your mobile app users and/or your Facebook Page’s fans. Creating a Lookalike Audience is a great way to scale your...

Facebook News

Facebook introduces a new design for its Ad Creation page and brings Dynamic Creative in guided creation

8. 11. 2018 | Renata Ekine

Facebook has recently introduced new changes in the Ad Creation page in Ads Manager and made Dynamic Creative available in the guided creation. Based on Matt Navarra's findings it looks like Facebook's Ad Creation page might...

Facebook News / Tutorials

Facebook launches the Test Events tool to help verify events are set up correctly

8. 11. 2018 | Renata Ekine

Debugging Facebook events has been a tedious task for advertisers since they had to implement them on their website or app, use Facebook Pixel Helper, head over to events manager to verify that they are fired correctly and then,...

Facebook News

Facebook introduces the Inspect tool for direct access to Delivery Insights view

6. 11. 2018 | Renata Ekine

Facebook will soon provide Facebook advertisers with the possibility to access Delivery Insights data directly from the ad set level. Delivery Insights is useful for tracking performance changes but also understanding what...

Tutorials

How to make your Facebook Dynamic Ads stand out with creative templates

31. 10. 2018 | Renata Ekine

Making your Facebook ad stand out can be very difficult, especially when using Dynamic Ads. Facebook has recently introduced a creative tool that allows advertisers to customise the appearance of their Dynamic Ads. If you have...

Tutorials

Facebook advertisers need to comply with non-discrimination policy

11. 10. 2018 | Renata Ekine

For the past two years, Facebook has been under fire for giving advertisers the ability to exclude people from their targeting based on race, religion, sexual orientation. Now, it needs advertisers to comply with their newly...

Facebook News / Tutorials

How to target international audiences with Dynamic Ads and Dynamic Language optimisation

3. 10. 2018 | Renata Ekine

If you have been using Dynamic Ads to promote your products to international audiences, then you might have found yourself creating multiple product catalogues based on location and/or language. In addition to that, you had to...

Facebook News

Facebook enables businesses to create a WhatsApp business account

25. 9. 2018 | Renata Ekine

Businesses that have been using WhatsApp to provide customer support and chat with their customers will be able to add their business account in Business Manager and buy click-to-WhatsApp ads to open a WhatsApp...

Tutorials

How to name your Facebook campaigns

21. 9. 2018 | Renata Ekine

The naming convention you follow with your Facebook Campaigns, Ad sets, or even Ads can play a significant role to your success. In this tutorial, I will show you how to name your Facebook campaigns and Facebook assets....

Facebook News / Tutorials

Facebook introduces URL dynamic parameters

12. 9. 2018 | Renata Ekine

Facebook has recently introduced dynamic URL parameters. A faster and "painless" way to track the efficiency of your Facebook campaigns. If you have been advertising on Facebook for some time now, you have seen discrepancies...

Facebook News

How to get verified on Instagram

30. 8. 2018 | Renata Ekine

For all those Instagram users wanting to get their Instagram accounts verified, the wait is over. Instagram enables all users to apply to get the desirable blue check mark. Instagram users can now apply to obtain the...

Facebook News

Facebook will soon allow admins to add pixel to their Facebook groups

22. 8. 2018 | Renata Ekine

A new tracking possibility is being rolled out to Facebook advertisers who own Facebook groups. If you have been managing a Facebook Page for quite some time, then you have been battling with low reach. Many Facebook Page admins,...

Recommended / Tutorials

How to contact Facebook Ads support

9. 8. 2018 | Renata Ekine

As an advertiser, there will be occasions in which you will deal with a disapproved ad, delivery problems, or even a banned ad account. When that happens, you’d want a way to contact Facebook. In this article, I show you the...

Facebook News

Facebook will soon allow advertisers to bid for minimum ROAS

8. 8. 2018 | Renata Ekine

An exciting addition to the value optimisation targeting is coming advertisers’ way. Facebook will be releasing Minimum ROAS (return on ad spend) bidding over the next few weeks. Last year, Facebook released the value...

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