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Every year, the F8 conference takes place in California, where Facebook presents their visions and plans for the next year. This year it was no different. The opening keynote was launched by Mark Zuckerberg, followed by...

Tutorials

Here’s how to find out what your competitors are doing on Facebook.

17. 1. 2018 | MICHAELA LUŇÁČKOVÁ

When it comes to competition, you always have to be one step ahead, if you want to be successful in your field. This rule is applicable for Facebook as well. Everyone in this world wants to know the strategy of his “enemy” -...

Case studies

Allegro: How tailored solution helped us increase ROI 7,4x

17. 11. 2017 | Tomáš Havlík

To be able to fully and effectively optimise your marketing activities it is important to know all details about your data which influence the success or failure of your chosen strategy. It’s quite often a big challenge to...

Facebook News / Tutorials

What is Dynamic Creative Optimization and why you should use it

31. 7. 2017 | Renata Ekine

If you have ever spent time on trying various combinations of different creatives, ad texts and headlines in order to see how they will affect the performance of your campaigns then continue reading, we have good news for you!...

Facebook News

Facebook and Instagram allow you to add different videos to your placements

27. 7. 2017 | Renata Ekine

Facebook launched a new feature that allows you to add different variations of videos for Facebook and Instagram placements. This allows you to reach users with tailor-made content on either platform without having to set up...

Case studies

How to utilize Offline Conversions to achieve incredible results!

24. 7. 2017 | Tolu Oke

The Opportunity: Only 30% of a retailer’s marketing budget is dedicated to online media. The other 70% is spent on classic channels like TV, outdoor, print etc. where advertisers can’t measure the direct impact on sales....

Tutorials

How to successfully use Facebook and Adwords together

23. 7. 2017 | Renata Ekine

Long before Facebook offered marketers and advertisers a place for them to promote their services and products, there was AdWords, Google’s service. It was so widely adopted that it became synonymous with PPC marketing. And...

Case studies / Tutorials

How utilizing GIFs in DPAs can help you step up your remarketing game

17. 7. 2017 | Renata Ekine

If you use GIFs and like the idea of using them in your product feed ads, then know that ROI Hunter, a Facebook marketing tool, has enabled its customers to use them in DPAs. We have been experimenting a lot with them and in this...

Case studies

How to use DPAs for non e-commerce websites

13. 6. 2017 | Tomáš Havlík

Go dynamic or go home – winning regardless of the outcome “How do you predict the unpredictable?” – asks every bettor out there. What if, as an advertiser, you could make sure that your ads display information relevant to...