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Three ways to incorporate a chatbot in your business

21. 10. 2018 | Steve Wimmer

Chatbots have been gaining popularity in the last few years. A chatbot, a “program” used to interact with users interact via conversational interface through written or spoken text. Chatbots such as the ones you can find on...

Tutorials

How to use and advertise a Facebook messenger bot for your business

17. 10. 2018 | Chris Palamidis

Remember when we used to call or email a business for information? Nowadays there’s a new standard for how people communicate and that’s messaging. Particularly when it comes to the communication between a business and its...

Tutorials

Facebook advertisers need to comply with non-discrimination policy

11. 10. 2018 | Renata Ekine

For the past two years, Facebook has been under fire for giving advertisers the ability to exclude people from their targeting based on race, religion, sexual orientation. Now, it needs advertisers to comply with their newly...

Tutorials

4 reasons to include Instant Messaging in your marketing strategy

11. 10. 2018 | Martina Frascona 'Sochurkova

Messaging has become an attractive communication channel for business. Messenger, WhatsApp, Viber, Telegram, or We Chat applications have billions of users around the world, and statistics show their popularity with businesses....

Facebook News / Tutorials

How to target international audiences with Dynamic Ads and Dynamic Language optimisation

3. 10. 2018 | Renata Ekine

If you have been using Dynamic Ads to promote your products to international audiences, then you might have found yourself creating multiple product catalogues based on location and/or language. In addition to that, you had to...

Tutorials

How to name your Facebook campaigns

21. 9. 2018 | Renata Ekine

The naming convention you follow with your Facebook Campaigns, Ad sets, or even Ads can play a significant role to your success. In this tutorial, I will show you how to name your Facebook campaigns and Facebook assets....

Facebook News / Tutorials

Facebook introduces URL dynamic parameters

12. 9. 2018 | Renata Ekine

Facebook has recently introduced dynamic URL parameters. A faster and "painless" way to track the efficiency of your Facebook campaigns. If you have been advertising on Facebook for some time now, you have seen discrepancies...

Recommended / Tutorials

How to contact Facebook Ads support

9. 8. 2018 | Renata Ekine

As an advertiser, there will be occasions in which you will deal with a disapproved ad, delivery problems, or even a banned ad account. When that happens, you’d want a way to contact Facebook. In this article, I show you the...

Tutorials

How to make your Instagram Story ads look great when using auto-placement

9. 8. 2018 | Kristina Hostakova

Facebook recently started to use the Instagram Story Ads even in auto-placement. While most creatives on Facebook and Instagram are 1:1 or 16:9 the Instagram Story Ad placement is vertical, and it means businesses have to be...

Tutorials

How to use emojis in your Facebook ads to get 2X higher ROI

8. 8. 2018 | Zuzana Vrajíková

Emojis or smilies have become an inherent part of our communication not only on the Internet, but they have also gained their place in the advertising space. We've tested their advertising power in practice, and we'll show you...

Tutorials

How to calculate Facebook ROAS for your online business

6. 8. 2018 | Renata Ekine

Are your Facebook Ads successful? This question is one that, we marketers, tend to ask ourselves quite often. Determining whether or not your Facebook Ads are suitable for your business isn't easy. You need to be able to track...

Tutorials

The 5 Essential Facebook Ad Metrics For Marketers

24. 7. 2018 | Rae Steinbach

Facebook is a powerful marketing tool that can no longer be ignored. In fact, 93% of marketers use the platform regularly. One of it’s biggest benefits is that it provides a massive suite of tools and metrics to analyze and...

Tutorials

How and why to use Facebook’s Journey Reports in Facebook Analytics

23. 7. 2018 | Nikol Chmelickova

If you want to have a detailed insight into your Facebook customers' buying behaviour, and if it's important for you to know which channels your clients go through before they convert, try browsing omnichannel reports. This is a...

Tutorials

Why your Facebook Ads are not delivering and what to do when that happens

19. 7. 2018 | Renata Ekine

You have successfully launched a new Facebook campaign only to find that your Facebook ads are not delivering. By not delivering, we typically mean that your campaigns have accrued very low to zero impressions. This can happen to...

Tutorials

A step-by-step guide to launching your Facebook Ad Campaigns

17. 7. 2018 | Renata Ekine

Launching a new Facebook Campaign may be daunting. You need to make sure you are tracking the right Facebook Pixel events, you have created the necessary audiences, and your creatives are optimised for maximum delivery. But of...

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