Kristina Hostakova

Gaining Instagram followers can be quite challenging, especially in 2019. With more than 1 billion monthly active users (brands, influencers and personal accounts) you need to step up your game in order to grow your account and...

Tutorials

How to make your Instagram Story ads look great when using auto-placement

9. 8. 2018 | Kristina Hostakova

Facebook recently started to use the Instagram Story Ads even in auto-placement. While most creatives on Facebook and Instagram are 1:1 or 16:9 the Instagram Story Ad placement is vertical, and it means businesses have to be...

Case studies / Facebook News

Two new ad formats are coming to Facebook, Automatic Video Collections and Slideshow Dynamic Ads

11. 4. 2018 | Kristina Hostakova

The platform ROI Hunter started to test 2 new ad formats that haven't launched on Facebook yet; Automatic Video Collections and Slideshow Dynamic Ads. We have the opportunity to test them in Business Factory. Let’s take a look...

Tutorials

6 tips for optimizing long-term campaigns

13. 2. 2018 | Kristina Hostakova

It is well known that Facebook is overcrowded by seasonal ads and this influences the costs of our ads and there are many tips how to adjust the ads before a holiday season on the internet. Let’s take a look of long-term...

Tutorials

How to integrate Lead Ads with your CRM in 3 easy steps

20. 9. 2017 | Kristina Hostakova

In short, Lead Ads are an ad type which includes a form capable to collect emails and other data about your prospective customers. As a big benefit, your prospective customer is not redirected to a landing page but stays on...