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Case studies

Especially if you are interested in sports and healthy diet, you may have already faced the problem of choosing the right food supplements that reliably support your body, yet don’t taste artificial. The same dilemma kept...

Case studies

Upgrading campaign strategy thanks to multi-cell conversion lift

15. 2. 2020 | Nikol Chmelickova

This e-commerce platform used a multi-cell conversion lift to identify the best acquisition strategy and generated 190% lift in conversions. Their story Ecommerce technology accessible to all merchants Ecwid, an...

Case studies

How to increase engagement on Facebook: The case study of Tefal

12. 8. 2019 | Martin Hudec

Recently, we showed you several tips on increasing your fans’ engagement on social media. We already discussed the theory – it’s time to look at some practical examples now. Let’s examine the communication of a...

Case studies

How to use Facebook video ads to build brand awareness

29. 7. 2019 | Szymon Szott

The OSHEE brand, in cooperation with Business Factory, launched its first nationwide Facebook campaign for their vitamin water products. It resulted in a significant rise in brand awareness and an extraordinary, 11% uplift in ad...

Case studies

106x higher ROI for a travel agency using Facebook Dynamic Product Ads

17. 7. 2019 | Lucie Hušková

Invia, the biggest online tourist agency in Czech Republic provides people in the Czech and Slovak market offers from over 300 tour operators. During their 12 years of operation they've served over 1 million satisfied clients...

Case studies

How a HR chatbot lowered the Cost Per Applicant by 86.8%

30. 6. 2019 | Čestmír Stejný

It is a well-known fact that chatbots have been gaining popularity in recent years. The majority of the chatbots are used in for online retail but they also start to make their appearance in other spaces and the HR is...

Case studies / Tutorials

Testing Facebook ad bid strategies: lowest cost vs target cost

27. 2. 2019 | Nikola Stankovičová

Choosing a bid cost strategy is one of the most important factors that directly affects Facebook ads performance. The lowest cost with or without a bid cap, or the target cost? Which of these options is the best one? We tested...

Case studies / Tutorials

How to gain Instagram followers: Testing organic vs. paid methods

25. 2. 2019 | Kristina Hostakova

Gaining Instagram followers can be quite challenging, especially in 2019. With more than 1 billion monthly active users (brands, influencers and personal accounts) you need to step up your game in order to grow your account and...

Case studies

Generating 3X higher CTR and 427% ROI with Facebook Click to Call Ads on Valentine’s Day

23. 1. 2019 | Jeff Higgins

With Valentine’s day approaching, Facebook advertisers need to be creative in order to utilise this consumer holiday to boost their business this quarter. We went through our data from 2018 based on 32 business in the floral...

Case studies

Converting cart-abandoners with Slideshow Dynamic Ads and generating a 1268% ROAS

29. 11. 2018 | Saud Ibrahim

We at “The Jacket Maker”, an e-commerce store which combines years-old bespoke tailoring service with today's technology to make the finest quality ready-to-wear and custom leather jackets, wanted to engage our...

Case studies / Tutorials

How to increase conversion rate and lower cost per conversion with Facebook’s Asset Customisation

30. 10. 2018 | MICHAELA LUŇÁČKOVÁ

Last year, Facebook launched Asset Customisation, a feature that allows you to run 1 ad with a different creative for certain placements. In Business Factory, we found this new feature interesting and tested it out. In this...

Case studies

How a chatbot was able to deliver an ice-cream seller a sweet ROAS of 44X

8. 10. 2018 | Stefano Pisoni

For this Milanese ice-cream seller client of ours, the existing way of doing things was tedious and time-consuming. Here is what his everyday work life looked like: - Publish a local Facebook sponsored post targeting cities...

Case studies

Increasing registrations and deposits for a betting company using Dynamic Ads!

24. 9. 2018 | Aleksander Bajor

The primary goal of our cooperation with europebet, a Georgian betting company, was to increase player registrations and deposits during the Football World Cup that took place in Russia. To achieve our goal we employed a creative...

Case studies

Lowering app install costs with the use of Dynamic Creative

25. 4. 2018 | Lucas Oliveira

When you launch an app, you need to reach new people to download it. Facebook has an attractive format for app installs and is the most used channel for installs offering a good cost per install (CPI) and a big opportunity to...

Case studies / Facebook News

Two new ad formats are coming to Facebook, Automatic Video Collections and Slideshow Dynamic Ads

11. 4. 2018 | Kristina Hostakova

The platform ROI Hunter started to test 2 new ad formats that haven't launched on Facebook yet; Automatic Video Collections and Slideshow Dynamic Ads. We have the opportunity to test them in Business Factory. Let’s take a look...