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Facebook introduces a new security certification for marketing partners

19. 3. 2019 | Martina Frascona 'Sochurkova

Facebook has announced it will introduce a new Brand Safety Certification for official Facebook Marketing Partners. The goal is to give advertisers better control over where their ads appear. Facebook is aware of the...

Facebook News

Study shows that Instagram video posts have higher engagement

15. 3. 2019 | Martina Frascona 'Sochurkova

With its growing popularity, Instagram is attracting more companies to its platform, but this has created an increasingly competitive environment. Being successful on Instagram has become more difficult, so HubSpot and Mention...

Facebook News

Facebook introduces Showcase, a premium video promotion program

14. 3. 2019 | Martina Frascona 'Sochurkova

Facebook has introduced a new program for premium video ads called Showcase. This will allow advertisers to reach the audience with ads embedded in exclusive video content available on the Watch platform. Video is still at...

Facebook News

Instagram tests a new way of presenting local businesses

13. 3. 2019 | Martina Frascona 'Sochurkova

Some Instagram users have noticed local businesses being displayed in a new way on the platform, so it seems that Instagram is testing a new type of displaying local businesses. According to the first information, the form...

Facebook News

Facebook likely to introduce ads within groups

12. 3. 2019 | Martina Frascona 'Sochurkova

Facebook has most likely started looking for another suitable place for ad placement. Whether a Facebook group is public or private, advertisers can find the most relevant audiences there. It is speculated that groups could...

Facebook News

Facebook updates “Why Am I Seeing This?” ad info panel with data acquisition information

6. 3. 2019 | Martina Frascona 'Sochurkova

From February 28 onwards, Facebook users will see a new option in the Facebook feed menu. This new feature, ”Why am I seeing this ad?” aims to bring more transparency to users about how their Facebook data is being used. In...

Facebook News

Facebook is preparing new tools for groups in 2019

6. 3. 2019 | Martina Frascona 'Sochurkova

Facebook organizes Communities Summits each year, bringing together group administrators who share their tips on how to improve Facebook groups. This year's meeting discussed formatting options for posts, collaborating on groups...

Facebook News

Instagram examines its influence on users’ buying process

28. 2. 2019 | Martina Frascona 'Sochurkova

Recently, Facebook has released a report on what users expect from Instagram brands. Now, Facebook has published the results of a second survey, which shows the role that Instagram plays in the purchasing behavior of...

Facebook News

Instagram denies limiting post reach

28. 2. 2019 | Martina Frascona 'Sochurkova

Instagram has begun to deny rumours saying that the social media platform limits the reach of posts, showing them to only 7% of followers. Instagram denies this accusation and officially expressed it in a tweet. Instagram has...

Facebook News

Facebook unifies Messenger and Instagram Direct into one messaging Inbox

27. 2. 2019 | Martina Frascona 'Sochurkova

Facebook has begun working on a tool that allows page administrators to respond to messages from Instagram Direct and Facebook Messenger from one place. In 2016 in Page Manager, Facebook linked notifications and comments...

Facebook News

Instagram brings IGTV videos to the main feed

26. 2. 2019 | Martina Frascona 'Sochurkova

Instagram wrote in its official tweet that it is adding the IGTV videos of users you follow to the main feed, which you will be able to see without having to click on the IGTV section. It will not show full-length video content,...

Facebook News

Instagram is working on a new multi-account login and tests Quiz Stickers for Stories

20. 2. 2019 | Martina Frascona 'Sochurkova

If you manage more than one Instagram profile, you must log in for each one separately using your own ID and password. Instagram is developing a new feature to help manage multiple profiles at once from one master account....

Facebook News

Facebook will merge WhatsApp, Instagram and Facebook Messenger

19. 2. 2019 | Martina Frascona 'Sochurkova

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Facebook News

Facebook adds new objectives for Click-to-WhatsApp ads

18. 2. 2019 | Martina Frascona 'Sochurkova

When creating ads that contain a click to the WhatsApp communication app, you'll find new opportunities for advertising objectives - traffic, conversions (for websites), and engagement with the post. Click-to-WhatsApp ads,...

Facebook News

A new Facebook report shows the type of content Instagram users want to see from brands

11. 2. 2019 | Martina Frascona 'Sochurkova

Instagram is one of the most popular social networks, yet still, it can be difficult to build up audiences on this platform. Facebook has now published a report that shows what users expect from brands and how brands should...

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