Instagram has begun to deny rumours saying that the social media platform limits the reach of posts, showing them to only 7% of followers. Instagram denies this accusation and officially expressed it in a tweet.
Instagram has made it clear that it has not made any changes to its algorithm lately and that it never hides content. If users have any doubts, they should try scrolling down through the feed far enough and they will see all photos and videos.
However, if you are following a large number of users and do not regularly engagewith them, you will see these profiles less often. The Instagram algorithm puts great emphasis on interactions because it wants to be a platform that will develop communication and create a community.
Instagram explains that the order of posts in the feed is affected by the level of user interaction. The content is displayed according to the potential engagement rate and not in chronological order as before.
Instagram adopted an algorithmic configuration from Facebook in June 2016. An Instagram study states that before the introduction of the algorithm, users skipped an average of 70% of posts in their feeds and 50% of their friends’ contributions. After changing the algorithm, users see 90% of their friends’ comments, which only confirms that Instagram wants to develop interactions.