Facebook will evaluate
advertisers based on feedback from customers. Businesses will have access to a
new page where they can
check their performance and user ratings. In the case of bad feedback, Facebook
will penalize...
Facebook has released their statistics for the fourth quarter of 2018, showing an increase in the number of active users by 2.2% to 2.32 billion and a total revenue of $16.91 billion. In addition to Q4's statistics, Facebook has...
From September 2019, you will no longer be able to turn off Campaign Budget Optimisation for new or existing campaigns. This setting will be the default for all advertisers. With this, Facebook wants to help companies maximise...
Facebook plans to continue improving the quality of the information published on its platform and is introducing further measures to better inform page administrators when they violate community rules. In addition, it will...
Last year WhatsApp introduced the WhatsApp Business app, which allows businesses to communicate more easily with customers through automated tools. Now you can also install WhatsApp directly onto your computer and sign in to it...
In 2018, Facebook devoted itself to the issue of
data security and has customized many privacy settings, as well as focusing on
training everyday users. In this context, Pew Research conducted a study to
verify the knowledge and...
Facebook has expanded cross-posting features between its platforms to provide users with more content and help companies increase engagement. Another new feature, CTA Stickers, was presented for Facebook Stories, which are...
Instagram is preparing two additional new features that will be useful for administrators of business profiles. First, you will be able to post on multiple accounts at once and directly plan videos in third-party...
Facebook's early goal was to identify trending news and now wants to invest in local news over the next three years. It will focus on creating new tools and training to support the activities of local news organisations.
Last...
The Facebook Analytics mobile app helps you track key metrics in one place directly from your mobile phone. The goal is to give business owners and marketers access to important data anytime, anywhere.
The common cause of...
At the beginning of December, Instagram announced that they would intensify their efforts to combat accounts that bring in fake followers through third-party applications, but also against companies offering these services....
Facebook has created a new guide to help new developers with the creation, implementation, and review process of their application. The goal is to improve developers' experience building on the Facebook platform and to provide...
The new feature will allow users to share events that they are either interested in going or intend to participate, within Stories. Linking Stories and Events could provide businesses with another opportunity to raise awareness...
In 2018, Facebook intensified its security efforts on its platforms. It's worth mentioning Facebook's recommendations, which set out basic safety rules and tips, including what you should check in the security audit of your...
Instagram has introduced another set of useful tools to help businesses increase sales. Users can now search for products through business profiles or videos and save them in shopping collections.
For companies, these tools...
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