facebook analytics

A few months ago, we published an article covering the benefits of Facebook Attribution tool. We pick up from there and bring you more tips on how to fully utilise all the valuable insights and reports that are available for...

Tutorials

5 useful tools to help manage your Facebook pixel

19. 12. 2018 | Renata Ekine

The Facebook Conversion Pixel, aka Facebook Pixel, is a piece of code that helps you track and optimise your Facebook ads for actions that are valuable to your business. Although setting up a Facebook Pixel and tracking the...

Tutorials

How and why to use Facebook’s Journey Reports in Facebook Analytics

23. 7. 2018 | Nikol Chmelickova

If you want to have a detailed insight into your Facebook customers' buying behaviour, and if it's important for you to know which channels your clients go through before they convert, try browsing omnichannel reports. This is a...

Tutorials

Facebook Analytics: A tutorial on the new, blue analytics tool

13. 9. 2017 | Michal Filípek

You can find the brand new analytics tool, right in your Business Manager. It’s called Facebook Analytics and we tried what is available right now, and what features will like to see be available soon. The analysis is the...

Tutorials

Google Analytics can Misattribute up to 21% of Facebook Clicks

28. 8. 2017 | Erik Werner

TL;DR There are discrepancies between Google and Facebook attribution analytics. We decided to run a test on over 17,000 transactions from a CEE fashion e-commerce to provide a clearer picture of cross-device measurement. We...