Facebook offers advertisers a vast array of tools to help reach their goals across all stages of the marketing funnel from awareness to consideration to conversion with objectives like Traffic, Conversions, Product Catalog Sales, and Store Visits, among others. Now they are adding one more, Messages.
Now, advertisers can start conversations with potential purchasers on Messenger much more easily. In order to create a campaign with utlising this new objective, you just head over to Ads Manager to create a new Campaign and choose Messages.
The click-to-messenger ads created under this objective will be served to people more likely to reply to your business. They can be shown on Facebook, Instagram, and Messenger and format-wise they can be a photo, a video, a carousel or a slideshow. Upon clicking on the ad, the user will be taken to the Messenger ad where a new conversation will open up between the user and the brand.
Ads in messenger aren’t a new thing. Facebook has been experimenting with such ads and it has been offering Messenger as a placement for quite some time. However, now Facebook is trying to urge advertisers to notice it by making it more prominent and, by doing so, “forces” them to consider it as a placement that can help move people from consideration stage to purchase.
