Facebook has recently introduced new changes in the Ad Creation page in Ads Manager and made Dynamic Creative available in the guided creation.
Based on Matt Navarra’s findings it looks like Facebook’s Ad Creation page might soon have a new look. The right-hand side panel will a quick glance on important metrics such as Reach, CPM, % of target audience reached, frequency, spend per day, and placement distribution. Advertisers will also have the possibility to export the information.
Dynamic Creative is now available on the guided creation
If you have been using the Dynamic Creative feature, you will be happy to read that now advertisers can use this tool from within the guided creation flow. Previously, the feature was only available in the “Quick Creation” flow at the ad set level.