Facebook adjusts video view metrics

Facebook has been updating its video view metrics since late October. It is removing those that are linked to a 10-second video view, including cost per 10-second video view and unique 10-second video view. Another change being made is renaming eleven video metrics.

In July, Facebook began using ThruPlay instead of the 10-second view metric to optimize video view campaigns. This allows you to optimize and pay only for ads played to the end or for at least 15 seconds.

This optimization is available for auctions or campaigns with reach and frequency. Facebook has said that ThruPlay is more cost-effective and promotes brand growth. Now Facebook is removing the 10-second video view metrics.

Another of Facebook’s changes is to rename eleven video metrics. This is just a name update, while the metric calculations don’t change. The goal is to make it easier for advertisers to understand the success of their ads. Facebook explains that it made the changes to make the names clearer and more consistent.

Martina Frascona 'Sochurkova

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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