Conversions

In the previous part of the tutorial we went through the group objectives: Awareness and Consideration, when to use them and how other businesses have found success. In this part, we will place special focus on the remaining...

Tutorials

Choosing the right objective for your Facebook campaigns (part 1)

22. 3. 2018 | Renata Ekine

Small, medium and large businesses across the globe have one thing in common. They want to reach their audience on the platform they spend most of their time on; Facebook. With more than 2.13 billion monthly active users as of...

Facebook News / Tutorials

Facebook eliminates the guesswork when optimising your link-click ads for conversions

21. 9. 2017 | Renata Ekine

If you have been in the Facebook Ads game for quite some time now you know the struggle of generating conversions. Assuming that you have your Facebook Pixel in place and that you have a list of conversions, actions that you want...

Case studies / Tutorials

How using Automatic Placements can help you reach your KPIs

6. 9. 2017 | Kingston Benjamin

It is proven that you can deliver a completely tailored experience to a relevant audience by choosing specific ad placements. It is also true, that sometimes, business goals can be achieved effectively by advertising across...