Instagram tests the new Emoji response feature in Stories

7. 8. 2018

Instagram is testing a new and more straightforward way to respond to Stories, using Emoji quick reactions. This update is designed to engage more viewers in posts and offer more response than a direct message.

Now the responses to Stories are limited and can only be answered by the person who posted or it is possible to share it. Emoji’s answers to Stories would be a simple way to interact with Stories quickly. Users could express their feelings and interest in the content.

There is no negative or angry emoji in the tool since Instagram wants to steer the public in a more positive direction. Last month, Facebook started to get the emoji feature in the works for Facebook Stories and is currently only testing it on Instagram in select countries.

While it may seem like a minor update, if emoji were used as a response to popular Stories, this would be a new way to monitor Stories’ performance and audience behaviour.

Emojis are also an essential tool in another way: if they are correctly used for corporate accounts, emojis can increase your ROI.

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.


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