Instagram launches direct, in-app shopping

2. 4. 2019

E-shops can rejoice. Instagram is introducing a new feature that allows users to purchase products directly in the app without leaving it.

When you click on the “Checkout on Instagram” button on a post that displays products for purchase, the app will offer you several variations of the product, such as size or color.

You can then complete the purchase, including payment (card or PayPal), directly in the Instagram mobile application without having to visit the e-shop. All you need to enter is your name, email, payment information and delivery address.

This information will remain  saved on Instagram after your first completed order to make it easier for you to make your next purchase. You will also receive a notification directly in the application that the shipment has been delivered to the carrier for delivery.

The new feature Checkout, as the Instagram calls this tool, is still in beta testing for a limited number of business profiles and buyers in the US. The most striking names of companies that have the function today include Adidas, Dior, H&M, Michael Kors, Nike, Prada, and Zara. Other brands will be included in testing soon.

See Instagram Help for details.

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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