Facebook’s algorithms can review and penalise the title and content of the article separately. This will increase the level of authenticity control, and the new system will reduce rankings posts that contain false or misleading headings.
Recently there have been many controversial cases where the title was fake, but the content of the article was fine. So, Facebook has introduced a revision on the fact-checking algorithm that affects rating that will be able to judge if the headline is fake. Such titles will be penalised. The degree of penalty will vary depending on whether the entire article, including the title, is false or misleading, or only the title.
Statistics show that 80% of users read the subtitles of articles and posts. That’s why many journalists or news publishers are increasingly writing headlines in the form of engagement and/or fear-generating information. They want to spark curiosity in their readers to stop and click on the article.
One example is the announcement of Sylvester Stallone’s death. It was a fake headline to attract readers to read the article. Another example is the fake headline of death followed a spider bite. Its headline sparked a large number of sharing, comments and discussions among users about spiders, but it wasn’t true. The content deviated from the title. This new technology will prevent the spread of just this kind of content.
Recently, Facebook has been concentrating on its anti-falsehood strategy and focusing on greater transparency in content and advertising:
- It will also penalise poor quality ads.
- It will penalise stolen content.
- It has introduced a new ad archive to improve the transparency of political ads.