Facebook will link brand loyalty programs with customer activity on the platform

Facebook is testing the interconnection between company loyalty programs and their customers on the platform.

Facebook has recently launched a new pilot program that effectively links a user’s brand loyalty activities to their Facebook account. This functionality will allow the brand to create ads with Custom Audiences who have signed up for their loyalty program.

These ads will have a Link Account button at the bottom of the new CTA. When a user clicks on it, their Facebook account will be linked to the brand loyalty account.

Once connected, members will be able to track their loyalty account status directly on Facebook. They will also be able to earn points for activity on social media and for online shopping, as well as membership discounts on purchases.

The new tool is currently being tested in the US, but it is already clear that it will help businesses better motivate customers to make repeat purchases, target ads more effectively (based on past or offline purchasing behavior), and create specialized, exclusive events for members only.

Martina Frascona 'Sochurkova

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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