In its quest to combat fake news and clickbait content, Facebook now targets fake videos.
Facebook has recently announced its plans to combat fake and/or misleading information and this time they will be focusing around: a) images that display a fake “play” button, giving the user that what upon clicking he or she will be viewing a video. Instead of video users are directed to the spammer’s website and, b) videos that contain only a static image, making users think it’s your browser that is stopping you from viewing the video
Page owners that utilise any of the above two strategies will be experiencing a decrease in their reach. In the case of a repeat violation of Facebook’s posting guidelines can lead to the Page to be removed entirely.
Are you relieved that Facebook is tackling this upsetting trend?
In Business Factory, I work as a Facebook Marketing specialist helping both Czech and international clients to enhance their Facebook advertising efforts. For you, I wear my data-glasses and creative ideas-hat and share with you the tips, suggestions and tutorials that will help you step up your Facebook marketing game.
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