Facebook Messenger tests simultaneous video co-viewing

30. 12. 2018

Facebook is working on the new “Watch Videos Together” feature that will allow you to watch videos in a Messenger chat group. Many viewers are using social networks while watching TV and are talking with their friends about the TV programs they’re watching. Facebook wants to use this trend and apply it to videos on its platform. This will increase the visibility of videos and engage users in discussion.

The new feature is located in Messenger. If a Facebook page switches on the feature “Watch Videos Together,” all of its followers will receive a notification informing them of the broadcast. When you are watching videos together, you can watch the same videos with other users and talk with them on a shared chat. You can also invite your friends to a stream by sending them an invitation.

Testing of this feature has been confirmed by Techcrunch, which has found codes in the Messenger backend to confirm the development of this tool. 

In recent months, Facebook has been working intensively on new video tools such as Premieres videos and Watch Party, where pre-recorded videos can be broadcast live to Facebook groups or to larger audiences. According to video statistics, the popularity of these features is growing, and live streams tend to generate six times more interaction than regular video content.

If the Watch Videos Together feature is introduced, it could be a new marketing tool for video ads for businesses and a new income opportunity on Facebook.

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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