Facebook is testing a new system for reviewing and recommending Facebook Pages

31. 5. 2018

Facebook is working on a new way of evaluating business sites that should take account of multiple factors and work with a numeric score on a 10-points scale. The new rating system helps people more find easily businesses and places and is based on a number of reviews and recommendations that users share on Facebook.

So far, you’ve been accustomed to rating pages by stars, where the maximum number of stars could have been supplemented by written reviews. The new rating method should remove stars and work with a point scale of 1-10, with 10 points being the highest number that a company can be evaluated with. In order to avoid writing false feedback, Facebook wants to include multiple factors in the rating algorithm, which will not depend solely on the user’s opinion. The final score should be reflected in user recommendations and the company’s speed in answering private messages. Other factors that Facebook wants to include in the ratings are not yet known.

With the new rating system, the user can choose to “recommend” or “not recommend” to the company profile. The company can of course react and answer to the rating.

If a company haven’t had a good rating in the past, new ratings can improve the score. Facebook will put more emphasis on new feedback that reflects the current state of quality of services or products.

Feedback has always been an important part of marketing. To all ratings including negatives, it is essential to answer with decency and professionalism. Each negative feedback should be taken into account by the company as it can be a source of improvement in service quality.

This new way of reviewing is currently in the testing stage and will be  available to the public soon.

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.


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