It is not easy to understand the behaviour of users who perform actions through various online and offline channels. That’s why Facebook has introduced new metrics and standard events to give businesses clearer reports and help them deliver better business results.
New Facebook Pixel Standard Events
Events are actions that occur on your website, in your application, or in personal communication. Standard events are the communication paths between these events and Facebook, and it’s possible to use them to optimise targeting and performance.
Facebook has now added eight new standard pixel events – Contact, Customize Product, Donate, Find Location, Schedule, Start Trial, Submit Application and Subscribe.
For businesses, standard events are very beneficial in helping you identify the online and offline interactions your users are having with your business, so you can better optimise your marketing strategies.
In addition to the new standard events, Facebook also features two specific events for Ad Click and Ad Impression to get more information about how people are getting to and responding to the app.
Facebook Ads Reporting Tab
Facebook has also introduced changes to ad reporting. Users communicate through different channels, and this diversity in communication must also be taken into account in the field of advertising. For this reason, Facebook has introduced metrics from more channels that report the cost of actions on the web, mobile phones, and offline applications.
Shopping via these three channels is part of a single new metric. In this spirit, there was a redesign of columns in Ad Manager. Previously you had to choose three separate metrics, but now you can get just the report by selecting one metric that includes web, mobile phone, and offline.
Here are the official changes to Facebook reporting:
Facebook will be launching the new tools gradually.
For more information about the topic, see the following links: