Facebook is looking for new ways to attract more influencers to your platform. Brand Collabs Manager will facilitate collaboration between influencers and companies to help find the right influential creator to collaborate.
Influencer Marketing is on the rise in social networks. It is a form of marketing that puts emphasis on creators who have an impact on potential buyers.
Facebook has officially launched the Brand Collabs Manager platform, where all influencers can register.
If the business is interested in a collaboration with an influential creator, it will be able to use this new platform and choose a suitable collaborator using the targeting filter.
Under the name of influencer you will be able to find information about their fan, audience, and percentage match to show their suitability for branding and business requirements.
Once the profile is clicked, more detailed information about the influencer will be visible, such as audience characteristics, interests, gender, education, year of Facebook page creation, what type of content he/she publishes, what language it communicates from, and where the web site comes from.
Influencers will be able to create custom profiles on the platform with basic data complemented by videos and other channels like Instagram.
On the other hand, companies will have access to data with influencer labels in the past and basic statistics on traffic and they will see, with which brands influencer has cooperated.
Facebook will also deal with the control of the pointer profiles of the influencers and will remove the doubtful ones from the application.
Brand Collabs Manager will be open to the public in the coming days. For more information or registration, visit the following link.