Facebook extends Search Ads to more advertisers

Facebook has tested search ads since December on selected automotive and retail advertisers. Now, it is expanding to more businesses.

Facebook launched Search Ads in 2012 but quickly removed this advertising option. They then began testing the feature in December 2018, and after a few months made it available to more advertisers. But the tool is still not active globally.

If you want to check and see if you have Search Ads available, go to Ad placement options in Ad Manager and you will see the new options: Search and Facebook search.

The whole process works in a similar way to Google ads. When someone searches for a term on Facebook, you can target your ad by displaying it among Facebook search results.

The number of advertisers Facebook has expanded the Search Ads tool to is not clear, and they have not yet commented on the situation.

Facebook is constantly working to expand their ad placement options and looking for new possibilities within their platforms where advertisers could promote their products and services, such as on WhatsApp or in Facebook groups.

Martina Frascona 'Sochurkova

I am passionate about the world of technology and online marketing. In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development. In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media.

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