Facebook adds a new visual report to Ad manager reports which will help you to understand better how successful your video is.
In Ads Manager, you’ll find a new function that focuses on the performance of video ads. It will help you understand how users react with your video while watching it. Based on the data on this tab, you can optimise video settings and content more effectively, which in turn will help you get better results.
The ways people watch and interact with video are changing. Therefore, you’ll see in this new function patterns of user behaviour during video-watch, key video performance metrics such as in which moment people stop watching the video, and visualisation of the percentage of view rate for the first 60 seconds of the video. You will also find information if people are watching the whole video or if some video parts have been skipped.
Read the details of the new function or explore it straight away. Facebook is introducing new tools gradually, so you may not find it in your Ads Manager at the moment. Not sure how to understand video metrics? Check out this guide.